Showing posts with label digital marketing. Show all posts
Showing posts with label digital marketing. Show all posts

Tuesday, 15 December 2020

Its been a while........ But trust me its for a good reason! 😜

Hello and Hello to you, 

Now where do I start? Best to start with the obvious ...."which is Arn?"

Okay Okay.... I have not utilised the written word on my blog for a good while now, "so Arn Terry what is the reason, what's your excuse leaving people hanging....?😐"  

Bit harsh but no excuse, you see I have been invited to over 40 guest appearances on Podcast around the world the past couple of months, yes that's right Oz, Nz, UK, US, Africa and I have loved every minute meeting new people and having fun along the way! 




I have also been creating more content on the following platforms

YouTube 

LinkedIn

Twitter

Facebook

Instagram 

So needles to say I have been extremely busy but still having fun along the way!

If anyone reading this thinks WOW! that's a bit much, it really isn't, please, please let me explain. You see you have probably heard the word algorithm thrown about a great deal, keeping it very simple, a social media platforms algorithm basically controls how many people see your content, that's it, think of it like your post is a slow dripping tap and the more people who engage (like, share, comment) the tap slowly starts to trickle the trickle is the algorithm reaching more people on the platform because its all controlled.  If no engagement the drip does not even go to a trickle, it just stops. 

Now its even harder to get your content out unless you pay for ads, because the social media platforms want more control and more profits, even LinkedIn! Yes LinkedIn is at it, this was a great platform for thousands of peeps to see your one post! You see, all these platforms can't have to many people become an over night hit and then take people off that platform so this ties up nicely to why I have shown up on multiple podcast and platforms to spread my reach because unfortunately its rigged against us unless we cross pollinate and utilise multiple platforms. 

Do you agree or disagree?

Do you want to turn your passion to Profit? >=== CLICK HERE ===<

Sunday, 17 May 2020

Digital Marketing As A Subset Of Business Development Strategies

One point that it is wise to focus on when considering developing and refining top level business development strategies is that...

... The Integration Of The Digital Marketing Activities Into That Of The Top Level Business Development Plans Are Essential For Success With Any Tactical Activities...

It is indeed quite possible for organisations to be taking part in daily social media or online internet marketing activities taking place on a daily basis and for these activities to be shown to be having little [in some cases none at all] effect on key marketing parameters such as...

>>> Marketing Funnel Interaction

>>> Lead Generation

>>> Target Marketing

These are but a few of that which we consider to be business fundamentals and how these key business imperatives dovetail into the core internet marketing activities are fundamentally important to the organisation's overall marketing activities effectiveness.

If the case exists where the top level business strategies have not been clearly defined and there are significant online marketing activities [in terms of social media interaction, paid advertising and content creation and publication for search engine marketing purposes] then the conclusion may be drawn that as a consequence there is no real foundation on which to base the digital marketing activities.

In the cases where the business has taken the steps to develop and to base their activities on foundational marketing planning then in these circumstances - these plans can be used to serve as a basis on which to base the digital marketing; search engine and social media activities upon.

Main point being - We Cannot Forget The Marketing within the "Digital Marketing" phrase. With so many daily activities that can be executed such as...


micro blogging
email marketing
blogging
guiding prospects through specific marketing funnels
video marketing
keyword analysis... more and more the higher up the organisation that 'over the internet' marketing is visited then the great effect will be seen in terms of product / service awareness; increase in brand equity which culminate in revenue generation.



With so many digital marketing tools out there that the digital marketing professional can make use for customer interaction, brand development and product / service promotion and; with the 'noise level apparently increasing on a weekly basis,

the case for increased focus on the integration of digital marketing with core business development planning must be highlighted.

Taking this one step further by factoring in search engine and social media marketing at the strategic business phase will ensure that the online marketing implementation serves the company to maximum effect.


Stephen C Campbell conducts in company online marketing consulting and training from a strategic perspective. Other business activities include a Digital marketing and social media agency that develops and executes strategic marketing for clients.

https://ezinearticles.com/?Digital-Marketing-As-A-Subset-Of-Business-Development-Strategies&id=10058906

Tuesday, 10 March 2020

Stay Ahead in Digital Marketing With These Tips

Digital marketing is in various forms and you can keep learning about the networking and its apps continuously. The marketing is all about sites and apps. the digitized traditional media versions allows you to stay ahead in the business, but for that you have to get going with new inventions online and stay update. If you even wish to find a suitable job making a career in digital marketing, you need to have a lot of connections, a complete slate of skills and plenty of interesting ideas to offer that will appeal your future employer.
Join a LinkedIn Group
LinkedIn is a best place for any aspiring candidate to make connections. Here you get to know the real stuff required for a position. here you can find the profiles of more than a quarter of fortune seekers and accomplishers that you joining this group in LinkedIn is sure to offer a fast pick and you can also follow the role models and virtual mentors of this industry.
Attend Marketing Conference
A digital conference is available to meet every skill and forte, so pick that meets your goals and creativity. Check out and acquire more exposure to cutting-edge technology, social media marketing, new internet marketing strategies and more. On attending digital conference, you will find online marketing experts in many numbers and you can talk to them and learn who covers topics such as traffic, design and conversion. Getting to know about marketing gurus helps a lot as you get to make connections, stay linked and to share ideas.
Track Successes
Being something is important, but that should be apparent. For instance, you may be a pioneer digital marketer, but if you fail to prove anything, you will be no different from any of your enthusiast co-workers. Whether, you are handling an exceptional job as a challenging task or you are trying to sell your own product, it is important you save the feedback, stats, other documentation and email correspondence. This will bring a difference one fine day, when you get an opportunity to show. In fact, you can also show this in a job interview and increase your leverage proving you know what it means to stay connected with audiences and growing a brand to success using digital marketing strategies. Thus, tracking successes is essential so that you know and prove you are ahead of others.
Brush Your Skills
Everyone at some point or the other lags behind. Identify the skills you need to work, and whet them. Digital marketing is the need of the hour to do any business or even to get hired. Learning to integrate marketing helps develop a strategy and improve the brands strategy overall. Embrace the business strategies that are data-driven as it is an evolutionary step in businesses. Only with proper understanding of the data you acquire or get that you desire helps in organizing business objectives and it revolutionizes marketing. Thus, staying ahead in digital marketing demands you to work on data-driven strategy.
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Article Source: http://EzineArticles.com/9690090https://ezinearticles.com/?Stay-Ahead-in-Digital-Marketing-With-These-Tips&id=9690090