One point that it is wise to focus on when considering developing and refining top level business development strategies is that...
... The Integration Of The Digital Marketing Activities Into That Of The Top Level Business Development Plans Are Essential For Success With Any Tactical Activities...
It is indeed quite possible for organisations to be taking part in daily social media or online internet marketing activities taking place on a daily basis and for these activities to be shown to be having little [in some cases none at all] effect on key marketing parameters such as...
>>> Marketing Funnel Interaction
>>> Lead Generation
>>> Target Marketing
These are but a few of that which we consider to be business fundamentals and how these key business imperatives dovetail into the core internet marketing activities are fundamentally important to the organisation's overall marketing activities effectiveness.
If the case exists where the top level business strategies have not been clearly defined and there are significant online marketing activities [in terms of social media interaction, paid advertising and content creation and publication for search engine marketing purposes] then the conclusion may be drawn that as a consequence there is no real foundation on which to base the digital marketing activities.
In the cases where the business has taken the steps to develop and to base their activities on foundational marketing planning then in these circumstances - these plans can be used to serve as a basis on which to base the digital marketing; search engine and social media activities upon.
Main point being - We Cannot Forget The Marketing within the "Digital Marketing" phrase. With so many daily activities that can be executed such as...
micro blogging
email marketing
blogging
guiding prospects through specific marketing funnels
video marketing
keyword analysis... more and more the higher up the organisation that 'over the internet' marketing is visited then the great effect will be seen in terms of product / service awareness; increase in brand equity which culminate in revenue generation.
With so many digital marketing tools out there that the digital marketing professional can make use for customer interaction, brand development and product / service promotion and; with the 'noise level apparently increasing on a weekly basis,
the case for increased focus on the integration of digital marketing with core business development planning must be highlighted.
Taking this one step further by factoring in search engine and social media marketing at the strategic business phase will ensure that the online marketing implementation serves the company to maximum effect.
Stephen C Campbell conducts in company online marketing consulting and training from a strategic perspective. Other business activities include a Digital marketing and social media agency that develops and executes strategic marketing for clients.
https://ezinearticles.com/?Digital-Marketing-As-A-Subset-Of-Business-Development-Strategies&id=10058906
Showing posts with label email marketing. Show all posts
Showing posts with label email marketing. Show all posts
Sunday, 17 May 2020
Wednesday, 29 April 2020
Your Email Autoresponder Sequence or I've Got an Email List - Now What?
OK, you've taken some actions to get traffic and now you've collected a list of email addresses - now what? Priority is to keep in contact with your list on a daily basis. So you'll want to create an email sequence to send to your list.
While you are accumulating your list of email addresses you should be studying the emails you get from other marketers. While studying them ask yourself.. "What kind of subject lines are they using? How are they starting their email? What information are they giving you in their emails? And how are they addressing the offers within the emails they send you.
While you're studying those emails and accumulating your own email list start writing an email a day. The more emails you write the better they'll get. In no time you'll have a sequence of 10 to 20 emails to start sending.
You will want to have your email sequence to be weighted to have more emails going out with 'helpful information' and fewer emails that are just product offers. But even on the 'helpful information' emails you can still put a couple links to your offers where they will relate to the helpful information you're providing. You should have links to your products in every email - send helpful info and include those links.
You want them to look forward to your emails, so it's important you give them a helping hand often enough so that's what they expect to see- information that is useful to them. By doing this they will be more likely to look favorably and to open your emails. And more important, they will be more likely to act on your emails by clicking the links and buying your product.
Only two results can be expected with a sales page alone: a purchase (hooray!) or your prospect leaving the page- never to return again (unfortunately this will be the vast majority of your visitors).
By putting useful, actionable information into their inboxes with an autoresponder email sequence, you can remind them of the product they may have already shown interest in.
Remember the first action you want them to take is to open your email so your subject line has one purpose - to entice them to open your email. Once opened your main concern is to give them something that will make them want to read the email through - it must be interesting enough to them so they want to read more.
Also, the tone of your emails is very important. There can be no question in their mind that your primary intention is help them to succeed. And so it should be, because the more successful they are with your information the more they will buy from you.
So the content you're sending should be directed toward specific ways the product you'll be offering overcomes their challenges, the products benefits and the pain they will no longer experience by having the product in their possession.
This needs to sound like information meant to help with their challenges. It should not sound like a sales pitch. You'll find great resource for more on this at https://JosephsMarketing.com/powercopy
Always remember that you will want to focus on how your product helps them overcome challenges, how it can make their lives easier and more enjoyable and how it helps them avoid pain.
And avoid using the word "free" in your emails. There are still spam filters that will dump emails using the 'free' word into the junk file before they can read the email.
Use these emailing strategies with those who signed up for your free reports to give them additional information to help them feel that they will be missing something big if they don't take advantage of your products and services. Do this and your emails will bring smiles to their faces and money to your pockets!
Your email list is your protection for search engine changes that might impact your search engine traffic, or changes in Facebook advertising rules that might do the same to your Facebook advertising. So creating a great list of prospects and buyers is extremely important to keeping your internet earnings consistent. For more on this visit https://JosephsMarketing.com/powermarketer
https://ezinearticles.com/?Your-Email-Autoresponder-Sequence-or-Ive-Got-an-Email-List---Now-What?&id=10264232
Article Source: http://EzineArticles.com/10264232
While you are accumulating your list of email addresses you should be studying the emails you get from other marketers. While studying them ask yourself.. "What kind of subject lines are they using? How are they starting their email? What information are they giving you in their emails? And how are they addressing the offers within the emails they send you.
While you're studying those emails and accumulating your own email list start writing an email a day. The more emails you write the better they'll get. In no time you'll have a sequence of 10 to 20 emails to start sending.
You will want to have your email sequence to be weighted to have more emails going out with 'helpful information' and fewer emails that are just product offers. But even on the 'helpful information' emails you can still put a couple links to your offers where they will relate to the helpful information you're providing. You should have links to your products in every email - send helpful info and include those links.
You want them to look forward to your emails, so it's important you give them a helping hand often enough so that's what they expect to see- information that is useful to them. By doing this they will be more likely to look favorably and to open your emails. And more important, they will be more likely to act on your emails by clicking the links and buying your product.
Only two results can be expected with a sales page alone: a purchase (hooray!) or your prospect leaving the page- never to return again (unfortunately this will be the vast majority of your visitors).
By putting useful, actionable information into their inboxes with an autoresponder email sequence, you can remind them of the product they may have already shown interest in.
Remember the first action you want them to take is to open your email so your subject line has one purpose - to entice them to open your email. Once opened your main concern is to give them something that will make them want to read the email through - it must be interesting enough to them so they want to read more.
Also, the tone of your emails is very important. There can be no question in their mind that your primary intention is help them to succeed. And so it should be, because the more successful they are with your information the more they will buy from you.
So the content you're sending should be directed toward specific ways the product you'll be offering overcomes their challenges, the products benefits and the pain they will no longer experience by having the product in their possession.
This needs to sound like information meant to help with their challenges. It should not sound like a sales pitch. You'll find great resource for more on this at https://JosephsMarketing.com/powercopy
Always remember that you will want to focus on how your product helps them overcome challenges, how it can make their lives easier and more enjoyable and how it helps them avoid pain.
And avoid using the word "free" in your emails. There are still spam filters that will dump emails using the 'free' word into the junk file before they can read the email.
Use these emailing strategies with those who signed up for your free reports to give them additional information to help them feel that they will be missing something big if they don't take advantage of your products and services. Do this and your emails will bring smiles to their faces and money to your pockets!
Your email list is your protection for search engine changes that might impact your search engine traffic, or changes in Facebook advertising rules that might do the same to your Facebook advertising. So creating a great list of prospects and buyers is extremely important to keeping your internet earnings consistent. For more on this visit https://JosephsMarketing.com/powermarketer
https://ezinearticles.com/?Your-Email-Autoresponder-Sequence-or-Ive-Got-an-Email-List---Now-What?&id=10264232
Article Source: http://EzineArticles.com/10264232
Monday, 27 April 2020
The Worst and Best Email Schedules I've Ever Seen
Last year, I received an email out of the blue. It looked an awful lot like spam and I was about to flag it.
I hesitated though.
The name was familiar and it was the sort of thing I'd sign up for. So I searched my inbox to see if I had anything else from these people.
It turns out they'd sent frequent emails (if you can call one per week 'frequent') back in 2016. Then they stopped.
Then I received one email in 2017 advertising a webinar.
One more in 2018 spruiking their book.
Then, in 2019, they started emailing every week or so.
I wonder how many people opted out or marked them as spam, like I was about to.
This sort of careless, clumsy emailing saddens me.
On one level I get it - sometimes you need a break.
(Not that I've taken one anywhere near that long since I started... )
But if you do take a break, don't start up again out of the blue. Remind people who you are and why they're on your list. This is not the time to play cute - your subject should be "I know you haven't heard from us in a while... "
If not something even clearer.
Then reintroduce yourself.
Email is intimate. You can't disappear from people's lives for two years then start again like nothing happened.
Here's something even better than reminding your list who you are:
Never stop emailing.
Not for a moment.
And if you want a good relationship with people, forget this once-a-week nonsense. Your circumstances may vary but I can't imagine emailing less than three times a week.
Daily emails are even better.
Daily emails - isn't that spamming?
Spam, like so many things, is subjective.
Sure, there are extreme cases. Few folks would argue that Nigerian princes asking for your bank details counts as legit communication.
But for the less extreme cases, it's less clear.
Consider this:
You probably have someone in your life you would happily see every day. Maybe it's a spouse, a child or a BFF. Heck, it might be a pet.
Daily interaction with them isn't "too much", is it?
Of course not. In fact, the more the better.
Now think of someone who irritates you. Maybe it's a simple personality clash. Maybe they're just a fundamentally bad, obnoxious person. Meeting with them once a fortnight is probably far too often.
Now imagine someone better than all that.
If you know someone like this, lucky you.
And this is someone who you enjoy hearing from. Partly because they're fun or interesting, but also because they add value to your life.
It could be a golden stock tip, a fresh new recipe or simply another thing to smile about.
How much is too much from someone like this?
If they chose to only reach out to you once a month, how would that make you feel? If you knew they could talk to you every day but couldn't be bothered, would you resent them for it?
You'd have every right to.
As a professional, it's your duty to help folks. Whether you're a doctor who saves lives or a beauty consultant who saves embarrassment, do right by your people and contact them often.
If folks like you and you add value to their lives, three emails a day isn't too much. I know because I'm on lists like that - and I've occasionally sent 20-ish emails over a few days. It's only too much if you're clumsy about it.
So that's it, right? Be charming (whether that's funny, inspiring, abrasive, bizarre or whatever comes naturally to you... ) and add value.
No, that's not it.
Because there's a common misunderstanding around what it means to "add value"...
When folks love ads
When some (read: far too many) folks talk about offering value, they mean you should give away content for free, without asking for anything in return.
They say folks hate being sold to, so you should give away so much free stuff that they... I don't know, feel obliged to buy or something.
I don't understand the reasoning.
The truth is, folks love being sold to.
When it's the right offer delivered in the right way, it's exciting. Think about the last time you became aware of the perfect offer. Maybe it was a gadget that'll save you time at home, maybe it was training in something you've always dreamed of learning.
Whatever it was, you loved being sold to.
This, then, is your business plan. Create dream offers for your market, then sell that offer to them every day.
By the way, this is valuable to your readers. Informing them of solutions to their problems counts - as long as it's genuine and you make it clear.
Being funny is valuable in itself, as who doesn't love to laugh?
Telling a charming story that lets them escape their problems for a while - well, that's value too.
Adding value isn't always giving away stuff for free. If you're entertaining enough, your presence becomes an asset. How else do you think comedians get paid?
If you make them smile with every email, your readers will never complain about hearing from you every day.
Emails in a nutshell
Summarising all the above, here's the best email schedule:
Every day, be entertaining, charming and fun. Add some sort of value to their lives - either by your charming presence or some handy knowledge. Then ask for the sale.
Leave any step out and it seriously undermines your ability to email.
Follow the process, and you either sell or build the relationship. Win-win.
Speaking of processes to follow...
If you want to learn how to write amazing emails (or blogs, articles, podcasts... ), then you should check this out. My affiliate link below takes you to a quick but punchy course on the topic - plus thousands of other courses for free.
Article Source: http://EzineArticles.com/10279807
I hesitated though.
The name was familiar and it was the sort of thing I'd sign up for. So I searched my inbox to see if I had anything else from these people.
It turns out they'd sent frequent emails (if you can call one per week 'frequent') back in 2016. Then they stopped.
Then I received one email in 2017 advertising a webinar.
One more in 2018 spruiking their book.
Then, in 2019, they started emailing every week or so.
I wonder how many people opted out or marked them as spam, like I was about to.
This sort of careless, clumsy emailing saddens me.
On one level I get it - sometimes you need a break.
(Not that I've taken one anywhere near that long since I started... )
But if you do take a break, don't start up again out of the blue. Remind people who you are and why they're on your list. This is not the time to play cute - your subject should be "I know you haven't heard from us in a while... "
If not something even clearer.
Then reintroduce yourself.
Email is intimate. You can't disappear from people's lives for two years then start again like nothing happened.
Here's something even better than reminding your list who you are:
Never stop emailing.
Not for a moment.
And if you want a good relationship with people, forget this once-a-week nonsense. Your circumstances may vary but I can't imagine emailing less than three times a week.
Daily emails are even better.
Daily emails - isn't that spamming?
Spam, like so many things, is subjective.
Sure, there are extreme cases. Few folks would argue that Nigerian princes asking for your bank details counts as legit communication.
But for the less extreme cases, it's less clear.
Consider this:
You probably have someone in your life you would happily see every day. Maybe it's a spouse, a child or a BFF. Heck, it might be a pet.
Daily interaction with them isn't "too much", is it?
Of course not. In fact, the more the better.
Now think of someone who irritates you. Maybe it's a simple personality clash. Maybe they're just a fundamentally bad, obnoxious person. Meeting with them once a fortnight is probably far too often.
Now imagine someone better than all that.
If you know someone like this, lucky you.
And this is someone who you enjoy hearing from. Partly because they're fun or interesting, but also because they add value to your life.
It could be a golden stock tip, a fresh new recipe or simply another thing to smile about.
How much is too much from someone like this?
If they chose to only reach out to you once a month, how would that make you feel? If you knew they could talk to you every day but couldn't be bothered, would you resent them for it?
You'd have every right to.
As a professional, it's your duty to help folks. Whether you're a doctor who saves lives or a beauty consultant who saves embarrassment, do right by your people and contact them often.
If folks like you and you add value to their lives, three emails a day isn't too much. I know because I'm on lists like that - and I've occasionally sent 20-ish emails over a few days. It's only too much if you're clumsy about it.
So that's it, right? Be charming (whether that's funny, inspiring, abrasive, bizarre or whatever comes naturally to you... ) and add value.
No, that's not it.
Because there's a common misunderstanding around what it means to "add value"...
When folks love ads
When some (read: far too many) folks talk about offering value, they mean you should give away content for free, without asking for anything in return.
They say folks hate being sold to, so you should give away so much free stuff that they... I don't know, feel obliged to buy or something.
I don't understand the reasoning.
The truth is, folks love being sold to.
When it's the right offer delivered in the right way, it's exciting. Think about the last time you became aware of the perfect offer. Maybe it was a gadget that'll save you time at home, maybe it was training in something you've always dreamed of learning.
Whatever it was, you loved being sold to.
This, then, is your business plan. Create dream offers for your market, then sell that offer to them every day.
By the way, this is valuable to your readers. Informing them of solutions to their problems counts - as long as it's genuine and you make it clear.
Being funny is valuable in itself, as who doesn't love to laugh?
Telling a charming story that lets them escape their problems for a while - well, that's value too.
Adding value isn't always giving away stuff for free. If you're entertaining enough, your presence becomes an asset. How else do you think comedians get paid?
If you make them smile with every email, your readers will never complain about hearing from you every day.
Emails in a nutshell
Summarising all the above, here's the best email schedule:
Every day, be entertaining, charming and fun. Add some sort of value to their lives - either by your charming presence or some handy knowledge. Then ask for the sale.
Leave any step out and it seriously undermines your ability to email.
Follow the process, and you either sell or build the relationship. Win-win.
Speaking of processes to follow...
If you want to learn how to write amazing emails (or blogs, articles, podcasts... ), then you should check this out. My affiliate link below takes you to a quick but punchy course on the topic - plus thousands of other courses for free.
Article Source: http://EzineArticles.com/10279807
Saturday, 18 April 2020
Friday, 3 April 2020
Why You need AWeber in your life 😁
AWeber, AWeber, Why I chose AWeber for my Online marketing business and why you need AWeber in your life!!
First an overview:
https://arnterry.aweber.com
"AWeber is an email marketing service provider with over 100,000 small business clients world wide. We help people keep in touch with the subscribers who have requested to be on their mailing list.
You may have landed on this page because you received a message from one of our customers, or signed up through a form created using our service. Regardless of industry or business size, AWeber helps our customers keep in touch with with their subscribers, all while upholding email marketing best practices."
https://arnterry.aweber.com
When I started my journey through https://go.leftclickrightclick.com/social-media-masterclass-v1?affiliate_id=2142222 I had a choice of choosing a platform to create Opt-In pages, landing and sales pages.
First an overview:
https://arnterry.aweber.com
"AWeber is an email marketing service provider with over 100,000 small business clients world wide. We help people keep in touch with the subscribers who have requested to be on their mailing list.
You may have landed on this page because you received a message from one of our customers, or signed up through a form created using our service. Regardless of industry or business size, AWeber helps our customers keep in touch with with their subscribers, all while upholding email marketing best practices."
https://arnterry.aweber.com
When I started my journey through https://go.leftclickrightclick.com/social-media-masterclass-v1?affiliate_id=2142222 I had a choice of choosing a platform to create Opt-In pages, landing and sales pages.
When I choose to grow my business by email, AWeber was the best option due to a few reasons
1. Bang for Buck
2. So helpful
3. Global
4. focus on small to medium business
1. Bang for Buck
The amount of content offered is outstanding for a small fee of $19 per month, I have created opt-in pages, landing pages, and sales pages too! 💰💵💴💶💷
2. So helpful
Before I went with AWeber I researched their website and found a lot of info that assured and re-assured me to progress. Because I am not great with tech/set-up some how I ending up with x3 paying accounts, I contacted AWeber to my surprise they rang me, walked me through my orders, closed down two of my accounts and made the refunds to them two accounts, I was so happy with this customer service I had to share it on twitter https://twitter.com/Arn_Terry/status/1237860467256610828
3.Global
Because AWeber has clients around the world and my focus is to reach people internationally I was again re-assured that this was the right company to use. 🌍🌎🌏
4. Focus on Small to Medium business
From my understanding if you have high hundreds of thousands to millions of subscribers then I believe there may be better business to handle mass scale, however if you are just starting out, to having a hundred thousand subscribers AWeber is at the top of its game 😀
AWeber has been great for me and this is Why You need AWeber in your life 😁
2. So helpful
3. Global
4. focus on small to medium business
1. Bang for Buck
The amount of content offered is outstanding for a small fee of $19 per month, I have created opt-in pages, landing pages, and sales pages too! 💰💵💴💶💷
2. So helpful
Before I went with AWeber I researched their website and found a lot of info that assured and re-assured me to progress. Because I am not great with tech/set-up some how I ending up with x3 paying accounts, I contacted AWeber to my surprise they rang me, walked me through my orders, closed down two of my accounts and made the refunds to them two accounts, I was so happy with this customer service I had to share it on twitter https://twitter.com/Arn_Terry/status/1237860467256610828
3.Global
Because AWeber has clients around the world and my focus is to reach people internationally I was again re-assured that this was the right company to use. 🌍🌎🌏
4. Focus on Small to Medium business
From my understanding if you have high hundreds of thousands to millions of subscribers then I believe there may be better business to handle mass scale, however if you are just starting out, to having a hundred thousand subscribers AWeber is at the top of its game 😀
AWeber has been great for me and this is Why You need AWeber in your life 😁
Why not check them out now for yourself https://arnterry.aweber.comFollow me on Instagram https://www.instagram.com/freetownmindset
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