Wednesday, 28 October 2020

Know Your Product, Know your Market - Starbucks literally used the environment to triumph

I must start off by saying that I did not start drinking coffee till I hit the age of 30 years of age! 

Why did I start drinking coffee at the age of 30 you may ask yourself, simple I had my second child at the age of 30 and I was so low on sleep mixed with 10 - 12 hour working days the caffeine hit was a no brainer as it gave me a boost, woke me up and actually made me feel better! 

This leads me onto the reason for this blog, I am mixing in how companies use my current situation above to provide a service or product and make eye watering profits to dominate and triumph. 

Keeping it short, if you sold coffee online, you literally just could target your online ads to new parents and/or single parents...... WHY? all you need to do is re-read my intro, I had a problem and you can provide me with the solution... Coffee.... get it? 

Today I am talking about Starbucks ☕☕ and why they started out in the selected location. 



Did you know Starbucks opened first in Seattle? 

Do you know why Starbucks initially opened in Seattle? 

Well.... some may say Starbucks knew their product and they knew their market! The thing is, Seattle in terms of seasons have very long and dark winters. 

What has this got to do with coffee you may  bethinking....? Well Long dark winters in places like Seattle meant people where/are depressed, no to little sunlight suffering from S.A.D (Seasonal Affective Disorder) or Winter depression 🧊πŸ₯Ά❄ so people of Seattle are low in moral, so what do you you think the people of Seattle craved due to the long dark winters and low energy? Yep you guessed it Coffee! Now role in Starbucks πŸ’²πŸ’²πŸ’²πŸ’²πŸ€‘πŸ€‘πŸ€‘πŸ’°πŸ’°πŸ’°πŸ’°

The above is a great business coaching tip/lesson, in order to triumph know the market, location, season, weather pattern depending on your product or service!

If the environment is causing an issue to people then it is your job to provide a service and solution, get this right and you do two things, 

1. You solve a problem for so many 

2. You create something magic 

BTW Starbucks are now worth $28 billion 😯 If you want a piece of this then start modelling the successful people and businesses, look for more solutions to provide, listen to peoples problems to see if you can provide a solution and you will have the next billion dollar business. 

Thank you for reading this article 

Gratitude, 

Do you want to turn your passion or hobby to profit ==> CLICK HERE <==

Sunday, 4 October 2020

How to get instant, likes, shares, comments and views when posting on social media platforms

This Blog is for the peeps who are new to their social media journey, I am going to throw in some little Easter Eggs to help you on your way.. WHY, because I am nice like that😜


Before I start giving away some Easter Eggs for your social media posting on multiple platforms I would just like to say, please, please, please do not focus on likes, comments, shares etc. The reason I say this is too many people put their energy in or on self-gratification, rather then just having fun along the way, make sense? You see if your focus is on just likes then you may loose yourself and start to copy others in style and structure to be like them thinking that way you will get more likes, the truth is nobody knows who you are so it will take time to build the trust and interest of people to start to engage with you. Being yourself is the best way possible, then you will attract the right people for your product/service or personal brand.... 

Now over to the fun stuff....its so easy you may just laugh out loud!!!!


Posting on your YouTube Channel 

Once your video has gone public....

1. Watch the video from start to finish, sounds simple and it is, watch your video to gain that first view 

2. Hit the share button and share to LinkedIn, Facebook, Blogger, Twitter etc for more views

3. Put a comment on your post, a question comment to get people to engage...? 

4. PIN that comment so it never moves, this will ensure any new visitors do not miss your comment


Posting on Twitter

Once you have tweeted....

1. Like your Tweet 

2. Retweet 

3. If you have another twitter account i.e one personal, one business get that other account to like and retweet


Posting on Facebook/Instagram and Linked 

Once posted on LI or FB

1. like your post

2. Comment with a question to get engagement

3. Share your post to groups (does not apply to IG) you are a member of, obviously relevant groups. 

4. Tag People into your post (again relevant peeps)


Now you may asking yourself what is the point of liking and commenting on my own post? People will think I am silly for liking my own post...!

Just to answer in order...

It just gives a bit of fuel to the fire for the algorithm to acknowledge a like, comment and watch, also if people see some sort of engagement they will be more likely to hit the button too. 

Now to answer your second question.... "its none of your business what other people think of you" To put it blunt "FCUK UM" you are doing this for you and people that want to see your content and this will give the helping hand to ensure you reach your audience 😁

!!!I WANT TO TURN MY PASSION TO PROFIT!!!