A Sales Funnel is kinda like cloning your top sales person and letting them close sales for you 24/7.
The best sales person to sell your product... is you.!!
Your the best sales person on planet earth to sell your product.
There is nobody that believes in it more than you do.
There is nobody that can sell it better than you do.
So guess what?
You are the one that sells it.
All day long, every single day.
Because you are obsessed with it you love it.
Thats the key.
Instead of having 60 fulltime sales people in an office,
replace them with ONE sales funnel.
You will need a...
Landing/Offer page
a Thank you page
an Upsell page
and a Downsell page.
Then you get to do your pitch.
You get to make sure your pitch is perfect.
You can test it.
You can teak it.
and then after you have it perfect and it works.
Then
Don't touch it again.
The nice thing about it.
When your funnel works,
when the sales process is in place,
if you wake up in a bad mood, it doesn't matter.
You still close that exact same percentage rate.
If you are tired that day,
if you are sick,
if you want to go on vacaton,
if you want to take a year off,
it desn't matter.
Your Sales Funnel keeps on closing every single day.
So how can people see the best sales person in the world?
Record a video on your smart phone.
Your probably asking...
What do I say..?
How do I say it..?
Right
This is the script.
- Who
- What
- Why
- How
Most of my videos today are done on my iPhone.
I have a pop socket on the back of my phone so I can old it with one hand.
Then I turn on the camera.
And know I can sell everything by answering those four questions.
Number 1... Who are you..?
Number 2... What do you have for your person who is watchng this video..?
Number 3... Why do they need it..?
Number 4... How can they get it..?
Easiest script in the world and is magic.
It works so good.
So lets say you have a book you want to sell.
So take out your phone, click record and say...
"Hey my name is [YOUR NAME]".
"I'm here today at [PLACE]".
"I'm just really, really excited!!"
"I've got really cool book I want you guys all to buy, its called [NAME OF BOOK]".
"You need this book because if you want to [GIVE REASON 1, REASON 2, REASON 3], you need this book".
"Fill out the form on the side, let me now where to ship your book, put your credit card in, and we'll ship one out to you".
BOOM.. thats it.
Thats the video.
Now you can do this with every affiliate product you want.
That's how we do our videos.
Using who, what, why, how.
I don't care what you are selling,
this is the script you can use over and over and over again on all your funnels.
This script will make you insane amounts of money.
It's fast, it's simple and doesn't have to be highly produced.
Now, after you've got the videos for your Offer, Thank you, Upsell, Downsell videos to sell the thing in your funnel,
now you just plug them into your funnel.
In the past, what I used to do is take these assets and then I'd have a meeting with my team.
We'd have designers, and programmers, and webmasters, and analytics people,
and all so stuff and that was a huge pain in the butt.
I'd tell them all this stuff, I'd give them the videos,
and they'd go and spend the next two or three months building out a sales funnel.
That's how business was for me.
It took forever.
But today I have new way, a better way, through a tool that my team and I use everyday.
So... Now that you have kick ass videos plugged into a kick butt sales funnel...
How do you get the exact same customers who are currently going to your competitors funnels..?
To get them to start coming to your funne instead.!!
This is the last step.
How do we get traffic and the leads, and the people now to come to you and go through your funnels?
Now, this is where it all becomes really, really fun.
Imagine, if you could call up your competitor and ask them where do you get all your traffic from?
What would happen?
Probably hang up on you right.
Now unfortunately your competitor won't tell you that information...
but the internet will...
hehehehe...
There are websites that will.
They'll tell you everysingle thing about what everybody's doing, there is no way to hide it online.
One of my favorite sites is similarweb.com
This is a really cool website that will actually show you where people are getting their traffic from.
So I go to similarweb and I type in the URL of the competitor I am targeting.
I click on the search button and BOOM!
It show me all the data about what's happening on at website.
If you scroll down a little you will see a report says... Top Referring websites.
Who is referring them all the traffic.
If you scroll down a little further you will see a report says... Display Advertising.
Click the big button that says, "Show the Ads"
I call it the "Show me the money" button.
Guess what it shows you..?
All the ads they are running.
If you upgrade to the paid version you can see how long the ads ran.
Short running ads... didn't work.
Long running ads that are still live... are working right now.
So... Now you know...
1.) Exactly where they are advertising
2.) Exactly what they are saying
to get people to click n the ad to come into funnel.
Now...
Design your own ad that is similar (NOT COPIED) and buy advertising on the exact same websites.
Now how d get your banners designed..?
Go to 20dollarBanners.com or design them for free at canva.com
Hope this helps your business...
13 FREE Click Funnels Tutorial Videos To Set Up Your Lead Funnels... Step By Step
Expert Secrets that explains exactly how to use ClickFunnels.
Article Source: https://EzineArticles.com/expert/Michael_Grady/2721343
Article Source: http://EzineArticles.com/10199185
Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts
Thursday, 14 May 2020
Monday, 11 May 2020
Why Sales Funnels Are The Next Thing In Affiliate Marketing
The term "Sales Funnel" might be new to you. It's a marketing technique that's been around for decades in the offline world. It's also a technique that's been routinely used by product sellers online.
It's a way for a seller to make more money from the people who visit their site.
What's new is that affiliate marketers are now also starting to use sales funnels to boost their own earnings.
There are two general types of sales funnel:
1. The Multi-Product Funnel
There's the funnel that's always used on the likes of JVZoo, Warrior Plus and sometimes on ClickBank.
This is where you buy a low-priced front-end product and are then subjected to variety of upsells and one-time-offers that are designed to part you with more of your money.
The goal of this type of funnel is to sell you multiple products in quick succession before you really have time to consider your options.
The offers often have timers showing how little time you have left to make a decision or you're told that limited quantities are available.
2. The Single Product Funnel
The second type of funnel is geared around selling you a single product.
The purpose of the funnel is to repeatedly expose you to the product and explain why it will be useful, if not essential, to you or your business.
This is often achieved by attracting a visitor to sign up to get a free product and then sending them a series of emails describing the benefits of the product you're trying to sell them.
A less common tactic is to provide free training and information to prospects regardless of whether they end up buying or not.
Sales Funnels In Use
If you've ever bought anything in the Make Money Online niche, you've already been exposed to the multi-product sales funnel.
They can often leave a bad taste and you end up feeling like you've been hounded into spending a lot more money than you intended. That can build some resentment in you.
If you recognize that feeling, is that something you'd want to bring out in your own customers?
Don't forget that those who look at your offers are real people, not credit cards with legs.
Treat your potential customers just like you'd like to be treated by a seller.
That's why I prefer the second type of funnel.
There's no hard sell involved. You're giving your prospects something free to entice them in the door.
From there, you start introducing them to your offer and why it might be a good fit for them.
You're trying to persuade them that what you're offering will make their lives easier or solve a problem for them.
If they buy, then they've made the decision to buy.
You haven't forced them to make the decision by using some false scarcity tactics like a countdown timer or saying only a limited number of copies are available.
Because a prospect has made the decision to buy on their own terms, they'll feel much better about their buying decision.
You'll have earned their trust and you can use that to further build your relationship with them so that you can market other offers to them more successfully in the future.
So How Does This Tie In With Affiliate Marketing?
In general, affiliate marketers are given access to affiliate links and resources like image ads and emails that they can send out.
These are used to drive traffic to an offer.
However, when a prospect buys or signs up on a squeeze page, they go onto the sellers email list, not the affiliate's.
That means that the affiliate has lost access to that prospect forever and it's the seller who can market to that customer time after time.
The better affiliate networks will also pay affiliates on products that are in a seller's sales funnel.
So yes, you can earn commissions on multiple products.
But what you, as the affiliate, don't know is if the seller is offering products that are not in the "public" sales funnel to people on their list.
So you could be missing out on commissions as a result.
Typically, a sales funnel starts out with a low-priced product, offers higher-priced products in the funnel, culminating in one or more high-ticket products at the end of the funnel.
This tends to be where sellers make the bulk of their money. It's far easier to sell one high-ticket product than tens of low-ticket ones.
The seller is quite within their rights to market products that you won't earn a commission on.
After all, they own the email list that the buyers are now subscribed to.
So, to counter this, affiliate marketers have been creating their own sales funnels.
They select the front-end product, the upsells and any high-ticket products to promote.
These can all be from different sellers. But you, the affiliate, may think that some products complement each other better than the products in a seller's own funnel do.
Yes, the prospect will be exposed to each seller's funnel as well as the affiliate's.
But the affiliate knows that a sale of any product in their own funnel will generate a commission.
That said, I still think that the Single Product funnel is the better approach from a customer-relationship point of view.
If a prospect ultimately does not buy into your offer, you still have them on your email list. And now it's time to promote a different offer to them.
You can market to these prospects as often as you want, as they're in your email list.
So the greatest advantages of building your own sales funnels are:
You get to add prospects to your own email list
Your email list is a business asset you fully own. It's usefulness doesn't depend on the whims or algorithm changes of Google, Facebook or whoever.
Email marketing is still the best way make money online.
You can market to your subscribers as often as you want.
You can build your own unique sales funnels, combining products from a variety of sellersAs an affiliate marketer, you should never send people directly to an offer. You're basically giving sole access to that person to the seller.
You should always send people to a squeeze page first - one that you own - and it's only after they sign up there that you send them on to your affiliate offer.
This way, you've captured their email address and they are now part of your 100%-owned business asset - your email list.
How Do You Build A Sales Funnel?
If you use WordPress, there are plugins that will build squeeze (optin) pages and other types of funnel page for you.
But creating an actual sales funnel is not the easiest. These plugins are great at creating individual pages rather than an entire funnel. It can be done, but you need to be very organized and keep track of how each page relates to another.
Another approach is to use a service like Clickfunnels that's designed exclusively for building sales funnels. There's a link to a review in my bio below if you want to know more.
With a service like this, you don't even need your own website. The tool can do everything for you.
I hope you now see the advantages in creating your own sales funnels, whatever tool you end up using to create them.
It's a way for a seller to make more money from the people who visit their site.
What's new is that affiliate marketers are now also starting to use sales funnels to boost their own earnings.
There are two general types of sales funnel:
1. The Multi-Product Funnel
There's the funnel that's always used on the likes of JVZoo, Warrior Plus and sometimes on ClickBank.
This is where you buy a low-priced front-end product and are then subjected to variety of upsells and one-time-offers that are designed to part you with more of your money.
The goal of this type of funnel is to sell you multiple products in quick succession before you really have time to consider your options.
The offers often have timers showing how little time you have left to make a decision or you're told that limited quantities are available.
2. The Single Product Funnel
The second type of funnel is geared around selling you a single product.
The purpose of the funnel is to repeatedly expose you to the product and explain why it will be useful, if not essential, to you or your business.
This is often achieved by attracting a visitor to sign up to get a free product and then sending them a series of emails describing the benefits of the product you're trying to sell them.
A less common tactic is to provide free training and information to prospects regardless of whether they end up buying or not.
Sales Funnels In Use
If you've ever bought anything in the Make Money Online niche, you've already been exposed to the multi-product sales funnel.
They can often leave a bad taste and you end up feeling like you've been hounded into spending a lot more money than you intended. That can build some resentment in you.
If you recognize that feeling, is that something you'd want to bring out in your own customers?
Don't forget that those who look at your offers are real people, not credit cards with legs.
Treat your potential customers just like you'd like to be treated by a seller.
That's why I prefer the second type of funnel.
There's no hard sell involved. You're giving your prospects something free to entice them in the door.
From there, you start introducing them to your offer and why it might be a good fit for them.
You're trying to persuade them that what you're offering will make their lives easier or solve a problem for them.
If they buy, then they've made the decision to buy.
You haven't forced them to make the decision by using some false scarcity tactics like a countdown timer or saying only a limited number of copies are available.
Because a prospect has made the decision to buy on their own terms, they'll feel much better about their buying decision.
You'll have earned their trust and you can use that to further build your relationship with them so that you can market other offers to them more successfully in the future.
So How Does This Tie In With Affiliate Marketing?
In general, affiliate marketers are given access to affiliate links and resources like image ads and emails that they can send out.
These are used to drive traffic to an offer.
However, when a prospect buys or signs up on a squeeze page, they go onto the sellers email list, not the affiliate's.
That means that the affiliate has lost access to that prospect forever and it's the seller who can market to that customer time after time.
The better affiliate networks will also pay affiliates on products that are in a seller's sales funnel.
So yes, you can earn commissions on multiple products.
But what you, as the affiliate, don't know is if the seller is offering products that are not in the "public" sales funnel to people on their list.
So you could be missing out on commissions as a result.
Typically, a sales funnel starts out with a low-priced product, offers higher-priced products in the funnel, culminating in one or more high-ticket products at the end of the funnel.
This tends to be where sellers make the bulk of their money. It's far easier to sell one high-ticket product than tens of low-ticket ones.
The seller is quite within their rights to market products that you won't earn a commission on.
After all, they own the email list that the buyers are now subscribed to.
So, to counter this, affiliate marketers have been creating their own sales funnels.
They select the front-end product, the upsells and any high-ticket products to promote.
These can all be from different sellers. But you, the affiliate, may think that some products complement each other better than the products in a seller's own funnel do.
Yes, the prospect will be exposed to each seller's funnel as well as the affiliate's.
But the affiliate knows that a sale of any product in their own funnel will generate a commission.
That said, I still think that the Single Product funnel is the better approach from a customer-relationship point of view.
If a prospect ultimately does not buy into your offer, you still have them on your email list. And now it's time to promote a different offer to them.
You can market to these prospects as often as you want, as they're in your email list.
So the greatest advantages of building your own sales funnels are:
You get to add prospects to your own email list
Your email list is a business asset you fully own. It's usefulness doesn't depend on the whims or algorithm changes of Google, Facebook or whoever.
Email marketing is still the best way make money online.
You can market to your subscribers as often as you want.
You can build your own unique sales funnels, combining products from a variety of sellersAs an affiliate marketer, you should never send people directly to an offer. You're basically giving sole access to that person to the seller.
You should always send people to a squeeze page first - one that you own - and it's only after they sign up there that you send them on to your affiliate offer.
This way, you've captured their email address and they are now part of your 100%-owned business asset - your email list.
How Do You Build A Sales Funnel?
If you use WordPress, there are plugins that will build squeeze (optin) pages and other types of funnel page for you.
But creating an actual sales funnel is not the easiest. These plugins are great at creating individual pages rather than an entire funnel. It can be done, but you need to be very organized and keep track of how each page relates to another.
Another approach is to use a service like Clickfunnels that's designed exclusively for building sales funnels. There's a link to a review in my bio below if you want to know more.
With a service like this, you don't even need your own website. The tool can do everything for you.
I hope you now see the advantages in creating your own sales funnels, whatever tool you end up using to create them.
Wednesday, 6 May 2020
FREE TRAINING: How You Can Generate $1000 's ...
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In today's Free training I'm going to show you what is by far the BEST & EASIEST way to make money online in the comfort of your own home...
...and how you can tap into this proven system right now and start generating $1,000/Day (or more) and be on track for 6 figures.
And How It Can Change Your Life Forever! In fact, this training has helped over 2000+ people from around the world in the last year make $1k and more!
The best part is you don't need to have any prior online experience to do this...
Plus you don't need a lot of time as this only requires a few hours a day to generate up to thousands.
I'm going to show you exactly how to use Facebook to generate thousands of dollars per day without a product, email list or even a website.
Don't worry about results...I'll show you how you can virtually GUARANTEE results for yourself on today's training.
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Sunday, 3 May 2020
Build an Email Marketing System You Can Be Proud Of
I know a lot of you are curious about email marketing. What it is, how to do it, does it still work in 2019. I figured instead of my little articles, I'd put together a more complete resource answering all your questions.
This article will focus on what it is and why you want to do it.
What is Email Marketing?
Email marketing is using simple, plain old emails to sell your products and services. It can be as simple as emailing people about your offer, or a complex, multilayered, finely tuned system. For now, let's keep it simple.
Let's say you have an offer. How do you use email to get it to people who might want it?
You could send unsolicited emails to people. It's tricky - people don't like being spammed - but it can work.
Or you could get people to come to you. On your website, ask people to sign up to your email list. You can then send them emails about your offer.
Both have pros and cons.
And both need to be done well - otherwise, you'll be spinning your wheels and getting nowhere.
But that's okay. After all, that's why you're here.
Does Email Marketing still work in 2019?
Short answer: yes.
Longer answer:
Plenty of people will tell you email is dead. They'll say Facebook killed it off or whatever. They've been saying stuff like that for decades, though, and the stats don't back them. Despite all these new platforms, email is not only surviving, it's thriving.
There are more than 3.8 billion email users today. By 2022, this is expected to grow to 4.3 billion. That's a tasty market - bigger than any social media platform.
Email volume also trends upwards. In 2017, 269 billion emails were sent a day. By 2022, that's expected to reach 333 billion. So, yes, people are still emailing each other.
But most importantly:
The return on investment for email marketing is rising, too. In 2018, every dollar spent on email marketing yielded $32.28, an increase of $2.25 over the year before. Not only does it pay off, that payoff is increasing.
But why?
The Secrets behind Email's rise
Email has many advantages over social media:
It's personal. On Facebook and Twitter, you're bombarded with ads you don't want. With email, any ad you don't want probably heads straight for your spam box. You control your inbox and who can send messages to it, something social media tends to lack.
Your email list is yours. Social media can shut you down without notice. Think that only happens to racists? Think again - enough outrage (real or manufactured) against you will see these platforms shrug and abandon you. If that happened, you'd have to start over. But with email, even if you're banned (which is highly unlikely) you could take your list to another provider.
It's useful. Sure, we probably receive too many emails these days. It still remains one of the best ways to stay informed and stay in touch.
Want to get in on the email action?
If you want to keep learning about what email can do for your business, then sign up for this simple training for beginners here:
https://ezinearticles.com/?Build-an-Email-Marketing-System-You-Can-Be-Proud-Of&id=10154979
This article will focus on what it is and why you want to do it.
What is Email Marketing?
Email marketing is using simple, plain old emails to sell your products and services. It can be as simple as emailing people about your offer, or a complex, multilayered, finely tuned system. For now, let's keep it simple.
Let's say you have an offer. How do you use email to get it to people who might want it?
You could send unsolicited emails to people. It's tricky - people don't like being spammed - but it can work.
Or you could get people to come to you. On your website, ask people to sign up to your email list. You can then send them emails about your offer.
Both have pros and cons.
And both need to be done well - otherwise, you'll be spinning your wheels and getting nowhere.
But that's okay. After all, that's why you're here.
Does Email Marketing still work in 2019?
Short answer: yes.
Longer answer:
Plenty of people will tell you email is dead. They'll say Facebook killed it off or whatever. They've been saying stuff like that for decades, though, and the stats don't back them. Despite all these new platforms, email is not only surviving, it's thriving.
There are more than 3.8 billion email users today. By 2022, this is expected to grow to 4.3 billion. That's a tasty market - bigger than any social media platform.
Email volume also trends upwards. In 2017, 269 billion emails were sent a day. By 2022, that's expected to reach 333 billion. So, yes, people are still emailing each other.
But most importantly:
The return on investment for email marketing is rising, too. In 2018, every dollar spent on email marketing yielded $32.28, an increase of $2.25 over the year before. Not only does it pay off, that payoff is increasing.
But why?
The Secrets behind Email's rise
Email has many advantages over social media:
It's personal. On Facebook and Twitter, you're bombarded with ads you don't want. With email, any ad you don't want probably heads straight for your spam box. You control your inbox and who can send messages to it, something social media tends to lack.
Your email list is yours. Social media can shut you down without notice. Think that only happens to racists? Think again - enough outrage (real or manufactured) against you will see these platforms shrug and abandon you. If that happened, you'd have to start over. But with email, even if you're banned (which is highly unlikely) you could take your list to another provider.
It's useful. Sure, we probably receive too many emails these days. It still remains one of the best ways to stay informed and stay in touch.
Want to get in on the email action?
If you want to keep learning about what email can do for your business, then sign up for this simple training for beginners here:
https://ezinearticles.com/?Build-an-Email-Marketing-System-You-Can-Be-Proud-Of&id=10154979
Tuesday, 28 April 2020
Your Reader Must Always Be Your Main Concern
"Your reader must always be your main concern." - Stephen King
Truer words have rarely been spoken.
Because whether you're writing a book, selling your product (online or in print), writing an email, or simply talking to someone, your primary focus should always be the person you're trying to influence.
Let's imagine you have an online business.
What you sell doesn't matter.
What does matter is how you communicate the value you're able to bring to your clients.
Let me show you an example of good vs. bad ways of influencing people.
BAD: "I want to be able to learn from someone like you. I believe I can learn many-a-things about how to grow my own business by learning from you. For example, I could listen in on your meetings, take notes, and then you could explain what you did so I can use that going forward. What do you say?"
What did you notice?
It's all about "me, me, me."
The person writing this is 100% focused on themselves and what they can get out of the interaction.
Let's use a good example so you can see the contrast between them.
GOOD: "I want to work with you for free."
Much better.
It's simple, straight to the point, and the who wouldn't be at least a little bit curious when people offer to work for you *for free.*
It's a subtle, nuanced point in your communication.
But that little nuance can be the difference between selling for thousands of dollars versus agonizing over why your latest email sales sequence bombed that you spent 14-days painstakingly tweak and modify.
The brutal truth is that people don't care about you.
But they DO care about what you're able to give to them.
Let me show an example of how to do this.
I call it the "Me, Me, Me Complex."
Next time you write an email or a blog post, go through it with a fine-tooth comb, and look for all the instances where you use the word: "I."
Every time you talk about yourself (i.e., "I"), change that sentence to "you." (You as in the person you're talking to.)
For example:
"I want to show you how I made $10k in 30 days."
Versus.
"You'll discover how to make $10k in the next 30 days."
Again, it's a simple tweak in your communication, but it can make all the difference in the number of sales you consistently generate.
If you want to discover how to 2x your sales and get more clients for your business, my free online training session is a great place to start.
You'll learn how to use the old-school principle of "Infotainment" to write emails that people LOVE to read. Including: How to write stories so compelling they immediately draw customers in - even if you're not a professional writer... and much more.
https://ezinearticles.com/?Your-Reader-Must-Always-Be-Your-Main-Concern&id=10273966
Article Source: http://EzineArticles.com/10273966
Thursday, 16 April 2020
The Only 3 Ways to Grow Your Business by 30% (and Beyond)
I'm a simple guy.
I like lifting heavy weights, Japanese anime, and strategic business growth.
And as much as I like to talk about weightlifting, today, I want to talk about how to grow your business.
I'm always looking for different ways to get the biggest result with the least amount of work.
It's not just me; just look at this quote from Bill Gates:
"I will always choose a lazy person to do a difficult job because a lazy person will find an easy way to do it." - Bill Gates
Look, business is pretty simple stuff. However, I didn't say it was easy. It still requires a lot of very hard work. So, why not give yourself every possible advantage over your competition?
I'm going to share some numbers and strategies with you that's going to make it crystal clear how to grow your business 10%, 20%, and even 30%.
We'll start with the concept of "deconstruction."
So, what does deconstruction actually mean?
Let's see what the good ol' Cambridge Dictionary tells us:
DECONSTRUCTION: "The act of breaking something down into its separate parts to understand its meaning, especially when this is different from how it was previously understood."
So how are you supposed to use this concept to grow your business?
It's simple:
Try to see if you can guess the answer to the following question before you go on:
In how many ways can you grow your business?
Five different ways?
15?
50 ways?
Here's the kicker: All those guesses are wrong.
In fact, there are ONLY 3 ways to grow any business in any niche - which is the essence of deconstruction. You break down "how to grow a business" into the smallest, individual pieces to create the biggest possible change.
Here's a simple formula - developed and pioneered by the great and esteemed, Jay Abraham - to show you how to use deconstruction to grow your business by over 30%:
# OF CLIENTS x AVERAGE ORDER VALUE (AOV) x # OF ORDERS/YEAR
I not a big fan of math, but this is VERY interesting!
To illustrate this, let's use a simple example to make things crystal clear:
Let's imagine you have 1,000 clients who buy from you two times per year, with an Average Order Value (AOV) of $100:
1,000 clients X $100 AOV X 2 orders /year = $200,000
In this case, you've got a nice and simple $200,000 /year business.
But what if you wanted to grow that business by 10%?
How could you do this easily and effectively within the next 12 months?
Some examples:
You could increase your AOV by 10% - which is only $10 more per individual sale
You could increase the number of clients by 10%, which would give you 100 extra clients per year
Finally, you could increase the purchase frequency (or improve your retention) by 10% - meaning that all your clients only needed to buy 0,2 more times PER yearAll great options and not that complicated.
For this example, let's say you focused all your attention on growing your client base by 10%, and you keep *everything* else the same.
In this case, here's the math:
1,100 X $100 X 2 = $220,000 (10% growth)
Let take it a step further.
What if you wanted to grow your business by 30%?
Again, remember the formula:
# OF CLIENTS X AVERAGE ORDER VALUE (AOV) X # OF ORDERS/YEAR
So, what can you do if you wanted to grow your business by 30%?
Here are some very actionable and strategic examples you can use in your own business:
Increase AOV by 10% by creating strategic upsells in your funnel - again, in this case, we're talking about $10 more per sale on average
Grow your client base by 10% by implementing a strategic, and ongoing referral system
Increase the purchase frequency by 10% by communicating with your clients more frequently for example through email (which is, in my humble but very accurate opinion, the best way to do this)Let's look at the math:
1,100 X $110 X 2,2 = $266,200
Wow! This is incredible.
Just by doing these small changes, you've now grown your business by MORE than 30%!
You've now grown your business by 33,1%.
This is the power of exponential growth!
And if you feel those numbers are too small and unambitious, just add a zero.
The beauty of this concept is that nothing in the formula changes even if the size of the business changes.
Here's the bottom line:
Instead of stressing about which new social media channel to use, or which new gadget you should invest in, focus on these three areas of your business.
Think about it... if all you did, for the next 12 months, was to focus strategically on how you could increase your AOV by offering your clients more value, do you think you could grow your business by just 10%?
Or, if all you did was to focus on how you could increase how often your clients bought from you... could you increase your purchase frequency by just 10%?
Or, if all you did was to focus on getting just 10% more clients this year... could you do that?
Your biggest growth is ahead of you.
And now you have a very simple, strategic method to take your business to the next level.
If you want to discover how to 2x your sales and get more clients for your business, my free online training session is a great place to start.
You'll learn how to use the old-school principle of "Infotainment" to write emails that people LOVE to read. Including: How to write stories so compelling they immediately draw customers in - even if you're not a professional writer... and much more.
You can get FREE instant access to the training, right here:
I like lifting heavy weights, Japanese anime, and strategic business growth.
And as much as I like to talk about weightlifting, today, I want to talk about how to grow your business.
I'm always looking for different ways to get the biggest result with the least amount of work.
It's not just me; just look at this quote from Bill Gates:
"I will always choose a lazy person to do a difficult job because a lazy person will find an easy way to do it." - Bill Gates
Look, business is pretty simple stuff. However, I didn't say it was easy. It still requires a lot of very hard work. So, why not give yourself every possible advantage over your competition?
I'm going to share some numbers and strategies with you that's going to make it crystal clear how to grow your business 10%, 20%, and even 30%.
We'll start with the concept of "deconstruction."
So, what does deconstruction actually mean?
Let's see what the good ol' Cambridge Dictionary tells us:
DECONSTRUCTION: "The act of breaking something down into its separate parts to understand its meaning, especially when this is different from how it was previously understood."
So how are you supposed to use this concept to grow your business?
It's simple:
Try to see if you can guess the answer to the following question before you go on:
In how many ways can you grow your business?
Five different ways?
15?
50 ways?
Here's the kicker: All those guesses are wrong.
In fact, there are ONLY 3 ways to grow any business in any niche - which is the essence of deconstruction. You break down "how to grow a business" into the smallest, individual pieces to create the biggest possible change.
Here's a simple formula - developed and pioneered by the great and esteemed, Jay Abraham - to show you how to use deconstruction to grow your business by over 30%:
# OF CLIENTS x AVERAGE ORDER VALUE (AOV) x # OF ORDERS/YEAR
I not a big fan of math, but this is VERY interesting!
To illustrate this, let's use a simple example to make things crystal clear:
Let's imagine you have 1,000 clients who buy from you two times per year, with an Average Order Value (AOV) of $100:
1,000 clients X $100 AOV X 2 orders /year = $200,000
In this case, you've got a nice and simple $200,000 /year business.
But what if you wanted to grow that business by 10%?
How could you do this easily and effectively within the next 12 months?
Some examples:
You could increase your AOV by 10% - which is only $10 more per individual sale
You could increase the number of clients by 10%, which would give you 100 extra clients per year
Finally, you could increase the purchase frequency (or improve your retention) by 10% - meaning that all your clients only needed to buy 0,2 more times PER yearAll great options and not that complicated.
For this example, let's say you focused all your attention on growing your client base by 10%, and you keep *everything* else the same.
In this case, here's the math:
1,100 X $100 X 2 = $220,000 (10% growth)
Let take it a step further.
What if you wanted to grow your business by 30%?
Again, remember the formula:
# OF CLIENTS X AVERAGE ORDER VALUE (AOV) X # OF ORDERS/YEAR
So, what can you do if you wanted to grow your business by 30%?
Here are some very actionable and strategic examples you can use in your own business:
Increase AOV by 10% by creating strategic upsells in your funnel - again, in this case, we're talking about $10 more per sale on average
Grow your client base by 10% by implementing a strategic, and ongoing referral system
Increase the purchase frequency by 10% by communicating with your clients more frequently for example through email (which is, in my humble but very accurate opinion, the best way to do this)Let's look at the math:
1,100 X $110 X 2,2 = $266,200
Wow! This is incredible.
Just by doing these small changes, you've now grown your business by MORE than 30%!
You've now grown your business by 33,1%.
This is the power of exponential growth!
And if you feel those numbers are too small and unambitious, just add a zero.
The beauty of this concept is that nothing in the formula changes even if the size of the business changes.
Here's the bottom line:
Instead of stressing about which new social media channel to use, or which new gadget you should invest in, focus on these three areas of your business.
Think about it... if all you did, for the next 12 months, was to focus strategically on how you could increase your AOV by offering your clients more value, do you think you could grow your business by just 10%?
Or, if all you did was to focus on how you could increase how often your clients bought from you... could you increase your purchase frequency by just 10%?
Or, if all you did was to focus on getting just 10% more clients this year... could you do that?
Your biggest growth is ahead of you.
And now you have a very simple, strategic method to take your business to the next level.
If you want to discover how to 2x your sales and get more clients for your business, my free online training session is a great place to start.
You'll learn how to use the old-school principle of "Infotainment" to write emails that people LOVE to read. Including: How to write stories so compelling they immediately draw customers in - even if you're not a professional writer... and much more.
You can get FREE instant access to the training, right here:
Tuesday, 14 April 2020
Why Silly Spelling Mistakes Can Increase Your Sales
One of my biggest influences, Tony Robbins, has a saying that's extremely relevant if you run an expert or client business:
"People tend to major in minor things."
What does this mean?
People have a weird, gnarly tendency to focus all their attention on stuff that does very little to grow their business.
Or improve their life in general.
Case in point:
A couple of months ago, a reader wrote me a "helpful" email pointing out a spelling mistake on page 5 on a 7-page sales page.
But was this actually helpful? Not really.
Here's why:
Yes, I did indeed make a spelling mistake on that sales page.
But, that sales page still sold regardless of the spelling mistake or not.
In fact, that spelling mistake could actually have resulted in more sales if I had bothered to test it. How? Because, when you're selling anything through the written word (i.e., a sales page or sales letter), a simple spelling mistake can inject a human element into your writing.
Copywriting is not so much about proper grammar.
It *IS* however all about persuasion... and... about making people *FEEL* a specific emotion at a particular moment in your sales message.
The brutal truth is that the right people (your buyers) don't care about one measly spelling mistake.
They care about your understanding of the problem they're struggling with.
And your product should, of course, help people solve that problem.
With that said, your sales message should still be clear and free of as many grammatical errors as possible.
But, you shouldn't stress about them.
Focus on what really matters:
Which is your clients and how your product or service can help them change their lives.
Today, where people have more options than ever before, it's not enough for you to talk about your product, features, and how awesome you believe it is.
Kristian's #1 rule of marketing:
Nobody cares about your product.
They care about how that product can help them change their life.
So focus on how you can communicate the value your product will bring to your clients.
As the old adage says:
"People don't buy a drill they buy a hole."
Translation:
"People don't buy your product they buy the result your product will give them."
P.S. Normally, I would run an article like this through a spell check and check for grammatical errors.
But, today, I just sat down and kept writing until I reached the end.
And if you've read up until this point, you probably didn't care either about the few mistakes sprinkled throughout. True?
If you want to discover how to 2x your sales and get more clients for your business, my free online training session is a great place to start.
You'll learn how to use the old-school principle of "Infotainment" to write emails that people LOVE to read. Including: How to write stories so compelling they immediately draw customers in - even if you're not a professional writer... and much more.
You can get FREE instant access to the training, right here:
Article Source: http://EzineArticles.com/10274590
"People tend to major in minor things."
What does this mean?
People have a weird, gnarly tendency to focus all their attention on stuff that does very little to grow their business.
Or improve their life in general.
Case in point:
A couple of months ago, a reader wrote me a "helpful" email pointing out a spelling mistake on page 5 on a 7-page sales page.
But was this actually helpful? Not really.
Here's why:
Yes, I did indeed make a spelling mistake on that sales page.
But, that sales page still sold regardless of the spelling mistake or not.
In fact, that spelling mistake could actually have resulted in more sales if I had bothered to test it. How? Because, when you're selling anything through the written word (i.e., a sales page or sales letter), a simple spelling mistake can inject a human element into your writing.
Copywriting is not so much about proper grammar.
It *IS* however all about persuasion... and... about making people *FEEL* a specific emotion at a particular moment in your sales message.
The brutal truth is that the right people (your buyers) don't care about one measly spelling mistake.
They care about your understanding of the problem they're struggling with.
And your product should, of course, help people solve that problem.
With that said, your sales message should still be clear and free of as many grammatical errors as possible.
But, you shouldn't stress about them.
Focus on what really matters:
Which is your clients and how your product or service can help them change their lives.
Today, where people have more options than ever before, it's not enough for you to talk about your product, features, and how awesome you believe it is.
Kristian's #1 rule of marketing:
Nobody cares about your product.
They care about how that product can help them change their life.
So focus on how you can communicate the value your product will bring to your clients.
As the old adage says:
"People don't buy a drill they buy a hole."
Translation:
"People don't buy your product they buy the result your product will give them."
P.S. Normally, I would run an article like this through a spell check and check for grammatical errors.
But, today, I just sat down and kept writing until I reached the end.
And if you've read up until this point, you probably didn't care either about the few mistakes sprinkled throughout. True?
If you want to discover how to 2x your sales and get more clients for your business, my free online training session is a great place to start.
You'll learn how to use the old-school principle of "Infotainment" to write emails that people LOVE to read. Including: How to write stories so compelling they immediately draw customers in - even if you're not a professional writer... and much more.
You can get FREE instant access to the training, right here:
Article Source: http://EzineArticles.com/10274590
Sunday, 29 March 2020
Sunday, 22 March 2020
Friday, 20 March 2020
Facebook Page Posts 01 - Intent
Many businesses, large and small, have a page on Facebook for their business. If they're lucky, they actually control it! Some have been set up by fans, or by cyber-squatters, hoping to milk the business for some cash. But that's all beside the point.
Facebook pages are one of prime platforms that come to mind when we think about "social media." I know of a number of small- and medium-sized companies that have turned off the ability of the general public to comment on their page. There's a fairly well-known restaurant that leaves their page open, but the admins delete every single post made by the public, positive or negative. They even delete questions without answering them. Not only is that a waste of the page, it's a waste of manpower to patrol the page like that.
My point being, it's called *social* media for a reason. These platforms are a wonderful way to reach out to fans and develop relationships with them. FB pages are also a great way for a business to be found by prospects. Your aim should be to interact with people on your FB page.
So before you slap a post up on your business' FB page, you should have a reason for doing it. By that, I mean: you should have an intent you want to accomplish with the post. I've seen many, many pages where the only posts are variations of, "Buy our stuff." Now, there's nothing intrinsically wrong with beating people over the head to buy stuff, but you should at least have a process in place to be able to track the sales that come from different places. Knowing a sale came from your FB page is okay. Being able to track a sale back to a particular poshttps://ezinearticles.com/?Facebook-Page-Posts-01---Intent&id=10220924t is a goal to strive for! As a general rule, I call posts that try to sell Sales Posts, or simply "Sells."
Most posts on a business' page are, theoretically, informative. I say "theoretically" because there is often very little information that readers can use or make actionable. In general, I call these posts "Tells." A message like, "We're closed on Christmas Eve," or "We now carry blue widgets" are imparting information, but they don't actually have any information which the reader can act on. Telling someone about a product or service isn't a sales message - there's no call to action. Telling someone you're closed is giving the message, "Stay away." A message saying, "We re-open at 7 AM on December 26th" is telling the reader "Come on in." It's a much better message for you to give, and for them to get!
There's a much better post I like to use. It opens up a path to building relationships. As long as you're willing to listen, it also tells you what people want - or don't want - from your business. I call these "Asks." Before you commit to stocking blue widgets, you might create a post that asks, "If we were able to offer blue widgets, would you be interested in buying them from us?" My favorite Ask is along the lines of, "Red or blue widgets - which is better and why? Please leave your answer below."
Of course, many people are hesitant to post an Ask, because they fear that a flame war (an online argument) will erupt on their page. The best way to keep flames at bay is to stay away from hot-button topics, and not to phrase questions with an obvious bias. "Superior blue widgets or crappy red ones - which one are you man enough to prefer?" Yeah - stay away from saying things like that.
Before you begin crafting even the simplest of FB page posts, ask yourself "What do I intend to have this post accomplish?" If you want to have readers develop a new or deeper relationship with your business, consider posting a Tell or an Ask, and letting people respond. Even if you want to sell something, and you write a Sell message, make sure you give people the ability to respond.
Article Source: https://EzineArticles.com/expert/Scott_A_Gardner/188722
Article Source: http://EzineArticles.com/10220924
Thursday, 19 March 2020
Yes, Blogging Can Help Your Business
Blogging can help your business in a number of ways. Every business needs to showcase their products. Every service provider needs to prove their services are worth paying for.
A website will market your products and services 24 hours a day, 7 days a week, 365 days a year. A blog, either on its own or as part of your website, can demonstrate that you are an authority in your niche or industry who really knows what you are talking about, or that you have the skills and experience to create quality products.
Content Is King
Content is the main driver of successful marketing these days. The words on the page help your target audience find you. Whether they are using a search engine like Google, or a social site like Facebook or Twitter, your audience will use keywords to find you - and that means written content in all forms. This includes your video titles and descriptions, image names, and more.
Free Traffic
Search engines and social media provide free traffic. Great content on your blog will give them a reason to stay and to look around to see all you have to offer.
Blogging Can Encourage Engagement
If you allow people to comment on your posts, your blog can soon become a hive of activity.
An Invaluable Resourcehttps://ezinearticles.com/?Yes,-Blogging-Can-Help-Your-Business&id=10179319https://ezinearticles.com/?Yes,-Blogging-Can-Help-Your-Business&id=10179319
Chances are if you have been working in your niche or industry for any length of time, you probably have a wealth of content to draw on. This can help your blog become a resource that people interested in your niche will visit over and over again. This also means links to your site, and sharing content from your site. It also means getting guest bloggers to contribute, to add even more content, and hopefully encourage their own followers to visit your site.
A Way to Build Relationships
People do business with people they like. A blog can help visitors feel they know you. With any luck, they will start to follow you because they enjoy your take on the topic.
Your Blog Posts Are Free Samples
If you plan to sell any kind of information product at all, your blog post will give a clear idea of the quality your customers can expect.
Blogging Software Goes Beyond a Regular Website
If you use blogging software such as WordPress, you will have access to thousands of free mini-programs called plugins. They add functionality to a site and/or change its appearance and type of site completely.
Blogging is ideal for traffic, lead generation, and sales. If you want to show you're in the know, you need a blog.
Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blog
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948
Article Source: http://EzineArticles.com/10179319
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