Build an Email Marketing System You Can Be Proud Of

I know a lot of you are curious about email marketing. What it is, how to do it, does it still work in 2019. I figured instead of my little articles, I'd put together a more complete resource answering all your questions.

This article will focus on what it is and why you want to do it.

What is Email Marketing?

Email marketing is using simple, plain old emails to sell your products and services. It can be as simple as emailing people about your offer, or a complex, multilayered, finely tuned system. For now, let's keep it simple.

Let's say you have an offer. How do you use email to get it to people who might want it?

You could send unsolicited emails to people. It's tricky - people don't like being spammed - but it can work.

Or you could get people to come to you. On your website, ask people to sign up to your email list. You can then send them emails about your offer.

Both have pros and cons.

And both need to be done well - otherwise, you'll be spinning your wheels and getting nowhere.

But that's okay. After all, that's why you're here.

Does Email Marketing still work in 2019?

Short answer: yes.

Longer answer:

Plenty of people will tell you email is dead. They'll say Facebook killed it off or whatever. They've been saying stuff like that for decades, though, and the stats don't back them. Despite all these new platforms, email is not only surviving, it's thriving.

There are more than 3.8 billion email users today. By 2022, this is expected to grow to 4.3 billion. That's a tasty market - bigger than any social media platform.

Email volume also trends upwards. In 2017, 269 billion emails were sent a day. By 2022, that's expected to reach 333 billion. So, yes, people are still emailing each other.

But most importantly:

The return on investment for email marketing is rising, too. In 2018, every dollar spent on email marketing yielded $32.28, an increase of $2.25 over the year before. Not only does it pay off, that payoff is increasing.

But why?

The Secrets behind Email's rise

Email has many advantages over social media:

It's personal. On Facebook and Twitter, you're bombarded with ads you don't want. With email, any ad you don't want probably heads straight for your spam box. You control your inbox and who can send messages to it, something social media tends to lack.

Your email list is yours. Social media can shut you down without notice. Think that only happens to racists? Think again - enough outrage (real or manufactured) against you will see these platforms shrug and abandon you. If that happened, you'd have to start over. But with email, even if you're banned (which is highly unlikely) you could take your list to another provider.

It's useful. Sure, we probably receive too many emails these days. It still remains one of the best ways to stay informed and stay in touch.


Want to get in on the email action?

If you want to keep learning about what email can do for your business, then sign up for this simple training for beginners here:

https://ezinearticles.com/?Build-an-Email-Marketing-System-You-Can-Be-Proud-Of&id=10154979

4 Tips to Landing Page Success

Landing pages, also known as "name squeeze pages" or "lead capture pages", are the first step in you marketing 'funnel'. Your squeeze page will consist of a good headline, a sub-headline, a number of hard hitting bullet points - and most important, the reason for the page - a form for collecting email addresses.

This email collection form is normally created with your autoresponder account that you will have with say Aweber or GetResponse (there are many others, these are very popular). I have a number of times heard that the more basic, uglier email collection pages have been known to induce more visitors to enter their email address than a stylish fancy landing pages. So try both!

Your autoresponder, like Aweber or GetResponse, is where the actual list of email addresses will reside allowing you to send regular mails out with your newsletter and more product offers. These offers can be either your own products or affiliate products developed by others. Affiliate product offers pay you a commission which can be as much as 50%, all the way to 100% of the price of the product (because the product developer knows that they can market more offers to the people who buy their product from your efforts).

You build your mailing list by funneling the visitors of your own website, or through solo ad buys, or advertising on Facebook, etc., through this lead capture page. Once you have your landing page in place your primary focus will be to start funneling as much traffic, from as many traffic sources as possible onto your landing page. You set this up just once and then work on driving the traffic.

Use these tips to create your own successful landing page and convert your visitors into subscribers! For even more emarketing strategies check out Emarketers Club at https://JosephsMarketing.com/emarketer

Success Tip 1: Offer a free item in exchange for your visitor's email address. This can be a free report, a list of something (the top 10 or top 3, whatever, you get the idea). It could also be a free computer program or WordPress plugin that will help them with something. Some survey's show that people will respond to a free computer proghttps://ezinearticles.com/?4-Tips-to-Landing-Page-Success&id=10246583ram or plugin more than a free report. The difference is not huge but there is a leaning towards the free program.

Success Tip 2: Your landing page needs to be written in a clear professional manner. When you create your landing page write the copy as if you are writing a sales letter. Because it is a sales letter, albeit a very short one. A headline to get attention and make them stop and pay attention, followed by a sentence or two and a few bullet points all pointing out benefits of having what you are giving them. You're NOT making a hard sale or trying to get them to buy your product on your squeeze page. You're simply encouraging your visitors to give their email details. Nothing more.

Success Tip 3: Remember, you have one purpose for your lead capture page - getting their emails. So other than your opt-in form, there should be no other links on your landing page.

Success Tip 4: Within the copy on your landing page, the headline followed by sub-headline and bullet points you will focus on the benefits of the free item they will be receiving. If you can, also point out where they are experiencing some pain if they don't get your free item. Primary focus is encouraging them to download your free offer. And reaffirm that he or she have nothing to pay for the free item.

You will want to get very familiar with landing pages because they are your first tool to having your own list of prospects to sell to.

For more marketing strategies for emarketers and entrepreneurs check out Emarketers Club. For a limited time you can claim a free silver membership! Click here https://JosephsMarketing.com/emarketer

Article Source: https://EzineArticles.com/expert/Joseph_Casey/59832

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