Starting a podcast is a major business decision. It requires an investment in terms of proper equipment and the time it takes to create the material for the podcast and record it. Here are several ways to make money from your podcasts.
1. Sell Each Episode on iTunes
Make each podcast high quality and of interest to your niche. Market each episode and get paid for it.
2. Sell Each Episode on SoundCloud
SoundCloud allows people to access your content on a range of platforms. It's also easy to use, with an interface quite similar to that of YouTube. In order to monetize your content, you need to join SoundCloud Premier, which accepts independent artists.
3. Accept Ads
You can accept ads from anyone who wishes to get their name out there and thinks your podcast would be a good opportunity for this. Be prepared to give them data about how many listeners you have. Also prepare a rate card. Research what other podcasters are charging. The longer you have been in business and the greater the number of followers you have, the more you can charge.
4. Find a Sponsor
A sponsor would be similar to an exclusive advertiser for your podcast. Think of the kinds of products and services in your niche (besides your own) that your target audience would be eager to buy. Then approach the business owners to see if they would be willing to sponsor a podcast. You might need to gear your content towards their products. You might even be able to get a person from the sponsoring company to agree to appear on the show and be interviewed.
5. Patreon
Patreon.com allows ordinary people to support your podcast on a per-podcast or on a monthly basis. Choosing the monthly option means you can count on a predictable stream of revenue. Per podcast can start bringing in significant profits if you can create high quality podcasts regularly. This is also a good way to develop a following and make meaningful connections with your target audience, who care about your content and your success.
6. Affiliate Marketing
Join affiliate programs such as Amazon's, or affiliate marketplaces such as ClickBank, and sell products related to the topics of your podcasts in exchange for a commission. If you are in a niche with expensive products, this can be a significant stream of income.
7. Sell Your Own Products and Services
Create information products and expand your business to start offering services. Run your own spot ads on the podcast. Create special offers your target audience would be foolish to miss out on.
8. Partner with Others and Split the Revenue
Partner with other in your niche who have products and services to sell. Both of you can promote the podcast and split the revenue.
A podcast provides on-demand and targeted content that your audience are looking for. It's free for your audience, they can listen to it on the go, and allows you to connect with your audience much better than text-based media. To learn how easily you can start your own podcast, download my free checklist, Podcasting For Beginners, at https://jonallo.com/podcasts
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948
Article Source: http://EzineArticles.com/10124241
Showing posts with label podcasting. Show all posts
Showing posts with label podcasting. Show all posts
Sunday, 10 May 2020
Saturday, 9 May 2020
How To Build Your Brand And Your Business Using Podcasting
I want to share with how you can use a podcast to increase the amount of traffic you are sending to your website and to your offers. You do not have to have a podcast to do this! It gives you a two-edged sword if you do. But some people are not called to have a podcast. I understand that.
You can be a GUEST on other people's podcasts! You can make these audiences aware of what you have to offer. Audiences you would never have access to outside of that podcaster's listeners. What a concept!
While many people are stuck in the "traditional" methods of marketing, we must take on the new and improved methods of doing things in order to be ahead of the competition. Those that are stuck doing the same old things will eventually come around to the new ways of doing them better, cheaper and faster. Think of Henry Ford when he broke the mold of having 10 men build one car each from start to finish. He could put on 10 cars per week, on average.
But when he implemented the "assembly line" method, he could put out 10-15 cars per day almost immediately. It revolutionized the auto industry even to this day.
That is what podcasting is doing to marketing today. People everywhere are able to talk about what interests them as often as they want. They no longer have to go to a radio station and pay huge amounts of money in an effort to reach a wide audience. Podcasters are able to do this a budget they can afford.
In fact, it may be possible to monetize your podcast! The large corporations are expected to drop over $1 BILLION dollars into advertising on PODCASTS in 2020! Not to get your hopes up too much, they will be dumping that money into about 1% of the podcasts that have millions of downloads per episode. But, you can use advertising in your podcasts. Although that is not my topic today, I just want you to be aware of it. You can Google it and read all about it.
I want to share with how you can use a podcast to increase the amount of traffic you are sending to your website, bringing potential customers to your business and to your offers.
Number ONE: BUILD RELATIONSHIPS WITH YOUR TARGET AUDIENCE
What I'm about to share is directed at those who have (or are thinking of) starting a podcast. But the information will still be valuable to those who only want to be a guest on other people's podcasts. It is important for you to know the "how, what and why" of podcast marketing as well. This will only help you in the long run to understand these things.
Credibility. If you have a podcast that is niched down to a specific audience, whether it is "Turning kids clothing into quilts" or "How to get kids to do chores" or "How to sell ice to Eskimos" - SOMEBODY out there needs to hear about your ideas.
If you are going to start your own podcast, do not do long winded episodes. Especially if it is only you talking.
Statistics bear this out - the shorter each episode is, the more likely the listener will be to listen to all of the episode. And the more likely they will be to "binge listen" multiple episodes. That would be the fastest way for you to build a listener following.
How the length of the podcast can affect people listening all the way to completion:
7 minutes and under will almost always be listened to all the way through. Something like 85% of the time.
7-10 minutes, it starts to drop off. Only about 68% of the time will listeners say to the end.
15 minutes, it drops to about 50%.
25 minutes it drops to about 35%.
One hour or more it goes down to under 20% of those who start listening stay until the end.
Also, the frequency with which you publish your episodes will also effect your listenership.
If you publish only ONE episode each week or every other week, you can do a longer episode. One hour or more, consistently, and your listening stats will increase. People will expect it to last that long and, once you develop a following, they will listen.
If you publish every other day, a couple times per week, you could do a 30-minute episode.
But if you are doing a daily podcast, trying to build a loyal audience, keep it under 10 minutes.
It is better to do a five to ten-minute episode, teaching one point in each episode, than doing a one hour program teaching all 5 points. Your listeners are more apt to listen to completion, hearing your call to action on each episode (and possibly will binge listen to several episodes) than they would be on an hour long podcast episode.
By sharing each episode on social media (you forgot that I was talking about using social media, didn't you?), you generate credibility. Once you get to 30-40 episodes on a consistent basis, you will begin to be seen as an "expert" in the eyes of some people.
You can continue to reach out to influencers in your niche, as we have been learning. You also need to comment, like and share other podcasters posts and articles. Asking nothing in return. Just building value.
As people see "who you are," they will also see your podcast episodes. Some will reach out to YOU to connect, just because you are a podcaster! OR they will reach out to you because they see that you are a GUEST on other podcasts! I know this because I experience this almost on a daily basis.
Which leads me to the SECOND WAY TO INCREASE TRAFFIC USING PODCASTS...
Why would anyone want to listen to you? That is the question almost every podcaster, speaker and yes, online marketer has asked.
As I stated above, no matter what niche you are in, you have something to share that nobody else has. You have experiences unique only to you. You have to take those experiences and turn them into a positive that will set you apart from others.
Most people think they do not have anything worthwhile to say. But the truth is, "they believe" they do not have anything worthwhile to say. That is a BIG DIFFERENCE.
An expert is considered someone who, by virtue of their education, training, skill or experience, is believed by others to have expertise or knowledge beyond the skill of the average person.
So, let's take a look at those areas and I'll give you some idea of how YOU can be defined as an expert and drive more traffic and increase your business.
First, by virtue of EDUCATION. Doctors, lawyers, nurses, teachers, CPA's, etc. Because of the education they have received and degrees they have earned, automatically have credibility and are considered "experts" over and above the average person.
Next is by virtue of SKILLS developed. Car mechanics, scuba divers, golfers, musicians, athletes - they all have skills developed over the years that the average person does not have.
Follow that up with the virtue of TRAINING. For example, military, law enforcement, fire fighters, just to name a few. These people have been trained to be experts in their areas. This training is not normally provided to the general public. After doing the same job over and over, the people who are implementing and working based upon the training they have received will become experts (as compared to the general population). They have been doing something successfully for many years. They now have the EXPERIENCE to teach others what they have learned.
When I started in podcasting, I basically self-taught myself for the first two years or so. I made many mistakes. Along the way, not only did I learn "what to do," but more importantly, I learned "What not to do" (and that was more valuable)! Now, I share that knowledge with people starting on their podcasting journeys.
Use these ideas to identify what type of expert you are or would desire to be. Then begin to nurture your social media contacts in your niche. Offer value and ask for nothing. By doing this over time, you will be identified as an expert. This will help to drive traffic to your website, your podcast and your business as people will begin to research you.
They are impresses with what you have been sharing. They will want to know more about you and what you could possibly have that will help them. That is what building your brand is all about. And you can do that easily for virtually no money all through your social media accounts.
Start today! Your potential new audience and new clients are waiting!
Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated more than 3,000 episodes in that time. He has conducted almost 500 interviews in that time as well. He has helped many podcasters with launching their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from "Concept to Launch and Into Monetization." You can read more information on his training program at http://www.podcast-training.com You can also download his "Podcast Creation Checklist" for FREE under the "Services" tab on his website.
https://ezinearticles.com/?How-To-Build-Your-Brand-And-Your-Business-Using-Podcasting&id=10227254
Thursday, 7 May 2020
Podcasting - It's Not Just About Listening Anymore!
Podcasting is not just about listening anymore! It is about sharing what is important to you.
Traditional radio and television relies on massive listener audiences to "drive the needle." If you have a loyal following but not massive numbers; or if the advertisers do not see a massive return on their investment (ROI), your program is dropped.
It is all about the advertising money!
I've been involved with podcasting and online media for over 10 years. I've seen how podcasting has developed. I've seen how podcasting has evolved. And one thing that I have noticed, is it is no longer considered "the poor man's radio program."
Podcasting has become a major way for people to develop a RELATIONSHIP with their audience. This relationship does not have to translate into revenue dollars (although it can).
Relationships occur because of the stories being told and the listeners are learning a thing or two along the way.
Story tellers are looking for listeners.
Listeners are looking for interesting and engaging stories.
If you actually look it in that light, that is why radio became so popular a hundred years ago. It is also why television became so popular in the mid 20th century. The ability to tell stories and capture your listeners imagination.
It is also what sparked the growth of social media platforms in the last 15 years or so. People telling their stories in a way that many people outside of their normal circle could participate.
Today, podcasting is on pace to out perform all of them!
Am I saying podcasting will replace radio? Or television?
Honestly, I don't know. I do know that many car manufacturers are offering USB ports and podcast listening options!
Just like with television and radio, the most popular programs with podcasting will be those that establish an EMOTIONAL RELATIONSHIP between the audience and the host.
That is what I would like you to take away from this article. Podcasting is a way to connect emotionally with a listening audience. Podcasting is a way for you to tell a story (your story) in a cost-effective way that can reach, influence and possibly impact a huge audience.
Once people realize how influential podcasting has become today, they will begin to learn and understand how to establish those emotional relationships with people they do not even know. Some will make new careers from their podcasting endeavors.
Podcasting is a way for average people to share their stories. It is a way for them to make new connections. Podcasting is a way for them to grow their impact and make a difference in the lives of other people and to make a lasting impact in this world.
PODCASTING - It's not just about listening anymore!
Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated more than 3,500 episodes and conducted more than 500 interviews in that time as well. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from "Concept to Launch and Into Monetization." You can read more information on his training program at http://www.podcast-training.com You can also download his "Podcast Creation Checklist" for FREE under the "Services" tab on his website.
Article Source: http://EzineArticles.com/10247198
Traditional radio and television relies on massive listener audiences to "drive the needle." If you have a loyal following but not massive numbers; or if the advertisers do not see a massive return on their investment (ROI), your program is dropped.
It is all about the advertising money!
I've been involved with podcasting and online media for over 10 years. I've seen how podcasting has developed. I've seen how podcasting has evolved. And one thing that I have noticed, is it is no longer considered "the poor man's radio program."
Podcasting has become a major way for people to develop a RELATIONSHIP with their audience. This relationship does not have to translate into revenue dollars (although it can).
Relationships occur because of the stories being told and the listeners are learning a thing or two along the way.
Story tellers are looking for listeners.
Listeners are looking for interesting and engaging stories.
If you actually look it in that light, that is why radio became so popular a hundred years ago. It is also why television became so popular in the mid 20th century. The ability to tell stories and capture your listeners imagination.
It is also what sparked the growth of social media platforms in the last 15 years or so. People telling their stories in a way that many people outside of their normal circle could participate.
Today, podcasting is on pace to out perform all of them!
Am I saying podcasting will replace radio? Or television?
Honestly, I don't know. I do know that many car manufacturers are offering USB ports and podcast listening options!
Just like with television and radio, the most popular programs with podcasting will be those that establish an EMOTIONAL RELATIONSHIP between the audience and the host.
That is what I would like you to take away from this article. Podcasting is a way to connect emotionally with a listening audience. Podcasting is a way for you to tell a story (your story) in a cost-effective way that can reach, influence and possibly impact a huge audience.
Once people realize how influential podcasting has become today, they will begin to learn and understand how to establish those emotional relationships with people they do not even know. Some will make new careers from their podcasting endeavors.
Podcasting is a way for average people to share their stories. It is a way for them to make new connections. Podcasting is a way for them to grow their impact and make a difference in the lives of other people and to make a lasting impact in this world.
PODCASTING - It's not just about listening anymore!
Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated more than 3,500 episodes and conducted more than 500 interviews in that time as well. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from "Concept to Launch and Into Monetization." You can read more information on his training program at http://www.podcast-training.com You can also download his "Podcast Creation Checklist" for FREE under the "Services" tab on his website.
Article Source: http://EzineArticles.com/10247198
Tuesday, 5 May 2020
Monday, 4 May 2020
Do I Need to Buy A Microphone For My Podcast?
How much money should I spend on a microphone?
The answer to that question really depends on you.
Is this going to be a hobby or a profession?
Are you going to do interviews on other podcasts?
Will you be interviewing other people for your podcast?
Unlike video, podcasting is all about the audio component. The better the audio, the better the quality of the podcast. And if you are going to create a podcast in an effort to promote your business, start a business or promote you online status, then you will want a good quality microphone.
Not only does a better microphone result in better sounding audio, it could also cut down on the amount of editing you should do to end up with the best possible result.
But, that does not mean you must invest in an expensive microphone set up if you are going to be recording in a less than perfect environment. I know some podcasters who carry around their expensive microphones and mixer boards to do "on site interviews." They go into bars and restaurants for their interviews (that is the theme of their show) and the end result: It sounds like it was recorded in a bar or restaurant with all of the associated background noise.
That being said, I have heard great podcast interviews recorded in a quiet room but they used really cheap microphones and it sounded like they were in an echo chamber!
The best advice I can give is this: If you are doing this as a hobby, then an iPhone headset with microphone attachment will work great. Even if you normally record in a studio and "sometimes" take your interviews out on the road, this will work fine. It is not the best, but it will work.
If you are doing this to start, create or build a professional podcast (one that you can monetize and make some money with), you might want to invest in a microphone set that will help you to sound as professional as possible. Stay within your budget. Do not go overboard on a microphone set up.
When I first started out, I was using my flip phone and talking into a free website on the computer. That was my first podcast and I used that set up for about six months. It sounded like I was "talking on a flip phone to a free website on the computer!"
Once I started to get serious with what I was doing, I invested in a $20 headset/boom mic combination. The difference in sound was amazing!
About six months after that, I went to a "snowball" microphone. Again, the difference was definitely apparent.
Then, I went to a Blue Yeti with a retractable boom, etc. It made a HUGE difference in the quality.
I'm currently moving to a set up where I will have Dynamic mic rather than a Condenser mic. I'll talk more about those differences at a later time.
Bottom line, determine your end result for your podcast. Determine your current budget. Purchase your microphone accordingly. Don't over extend on your budget just for the sake of the microphone set up.
Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated about 4,000 episodes and conducted 600+ interviews in that time. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from "Concept to Launch and Into Monetization." You can read more information on his training program at http://www.podcast-training.com You can also download his "Podcast Creation Checklist" for FREE under the "Services" tab on his website. He has also created a Christian podcast hosting and marketing platform at [https://www.faithcasters.net]
Article Source: http://EzineArticles.com/10267034
The answer to that question really depends on you.
Is this going to be a hobby or a profession?
Are you going to do interviews on other podcasts?
Will you be interviewing other people for your podcast?
Unlike video, podcasting is all about the audio component. The better the audio, the better the quality of the podcast. And if you are going to create a podcast in an effort to promote your business, start a business or promote you online status, then you will want a good quality microphone.
Not only does a better microphone result in better sounding audio, it could also cut down on the amount of editing you should do to end up with the best possible result.
But, that does not mean you must invest in an expensive microphone set up if you are going to be recording in a less than perfect environment. I know some podcasters who carry around their expensive microphones and mixer boards to do "on site interviews." They go into bars and restaurants for their interviews (that is the theme of their show) and the end result: It sounds like it was recorded in a bar or restaurant with all of the associated background noise.
That being said, I have heard great podcast interviews recorded in a quiet room but they used really cheap microphones and it sounded like they were in an echo chamber!
The best advice I can give is this: If you are doing this as a hobby, then an iPhone headset with microphone attachment will work great. Even if you normally record in a studio and "sometimes" take your interviews out on the road, this will work fine. It is not the best, but it will work.
If you are doing this to start, create or build a professional podcast (one that you can monetize and make some money with), you might want to invest in a microphone set that will help you to sound as professional as possible. Stay within your budget. Do not go overboard on a microphone set up.
When I first started out, I was using my flip phone and talking into a free website on the computer. That was my first podcast and I used that set up for about six months. It sounded like I was "talking on a flip phone to a free website on the computer!"
Once I started to get serious with what I was doing, I invested in a $20 headset/boom mic combination. The difference in sound was amazing!
About six months after that, I went to a "snowball" microphone. Again, the difference was definitely apparent.
Then, I went to a Blue Yeti with a retractable boom, etc. It made a HUGE difference in the quality.
I'm currently moving to a set up where I will have Dynamic mic rather than a Condenser mic. I'll talk more about those differences at a later time.
Bottom line, determine your end result for your podcast. Determine your current budget. Purchase your microphone accordingly. Don't over extend on your budget just for the sake of the microphone set up.
Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated about 4,000 episodes and conducted 600+ interviews in that time. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from "Concept to Launch and Into Monetization." You can read more information on his training program at http://www.podcast-training.com You can also download his "Podcast Creation Checklist" for FREE under the "Services" tab on his website. He has also created a Christian podcast hosting and marketing platform at [https://www.faithcasters.net]
Article Source: http://EzineArticles.com/10267034
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