Right if you have been following any of my posts, you will start to see a common theme!
What is the common theme? I hear you ask!

Lets begin with what I mean and What I am talking about............
Pre-Order examples
- PS5 - Pre-Order Now (Latest PlayStation)
- Series X (Latest XBOX)
- Book orders from Amazon
- Latest BMW, Audi etc etc.. (Latest/newest Car for that year)
- SKY- STORE - Pre-Order Film/Movie
- Odeon, Cineworld, Vue - Pre Book for that blockbuster movie
I could give hundreds of examples to the above, so why I am talking about this? They are all generating huge revenue £, $, € and the product is not available or ready! I WILL SAY THIS AGAIN! THEY ARE MAKING MONEY (REVENUE) AND BUILDING A SALES LIST AND THE PRODUCT IS NOT EVEN READY!!!!
So why do they do this? (in no particular order!)
1. Generate a sales list (you will have email address to sell other products and services)
2. Use the money gathered to produce a better service (more promotions)
3. Trial the interest first and if its a flop, they refund you back
4. Statistical Analytical Cleverness, they will know if male or female, what part of the country or world bought, so they take that info and re-target the most engaged/bought audience so time and money is not wasted..
So before you spend months of your life creating a product or service then wasting your time thinking/saying it needs to be perfect and then being devastated that you only sold a handful and wasted half a year of your life just simply model what the large Corps do...............
SLAP A PRE-ORDER NOW! Have a Prototype or what the service or product will be or look like, only when you start getting the sales and getting feedback... only then! You hit the GREEN Light and you GO GO GO!
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