Is it really necessary for a podcaster to have a mailing list?
The "quick answer" is NO.
But (there is always a "but," right?), if you want to communicate with your listeners in anyway, then YES, you should have a mailing list.
The question then becomes, "How do I get a mailings list from my podcast listeners?"
Believe it or not, almost all podcasters have some sort of mailing list. It really is the one thing that almost every podcast can actually start by themselves with very little effort.
Having a mailing list is important, especially if you are using your podcast to generate traffic for a business you own (either online or traditional). You can drive traffic from your podcast website, through your podcast episodes, through your YouTube Channel, through a Facebook page for your podcast or any of the other social media platforms you have.
How?
By offering a free checklist or other resource that is relevant to your listeners. Something that will actually benefit them. Actual training or something that you would normally charge for. Something that has a perceived value for the listeners.
This will give you an opportunity to sow something into their life and make that portion of their life better, all in exchange for their name and email address. You can ask for their email address because you will need to "send" the resource to them. It is a natural for them to agree if they perceive the value of the resource you are offering.
It is then an opportunity for you to nourish the relationship over time. Keep in touch with the people on your email list. Do not only communicate with them when you have something to sell them. Do not only communicate with them when you have a sale or some other event going on.
Send them, at a minimum, of a weekly email providing another aspect of training that you would normally charge for. If you have a traditional business that goes along with your podcast (for example, an auto repair shop), you should provide information that will assist them in self-diagnosing various problems on their car. Then, at the end of the email, a simple statement of "If you continue to have problems, bring a copy of this email into the shop and we will give you 50% off the diagnostic evaluation charge to see exactly what is going on."
You've been giving them great advice. Now, they have a problem and they are unable to diagnose it. You are offering them a chance to save some money just to find out what is wrong. So they come into your shop. Honor the commitment.
When you tell them what is wrong with the vehicle, what will their next question be?
"How much will it cost to fix it?" Now - you have a new customer!
I used auto repair, but you can use just about anything like that, even if you have an online business. Just offer, at least on a weekly basis (I actually recommend at least 3 times per week) something of perceived value. Even one section out of a training manual you created.
There are many different email auto-responders available. You can use Mailerlite, MailChimp or others. I have used Aweber for several years now. Just find one that works for you. Some are more complex than others, but offer more versatility. Some are a lot simpler to use but offer limited features.
The important thing is, START NOW!
Start collecting those email addresses by sowing something of value into the life of your listeners. You will be glad you did the first time you actually receive a sale from one of your listeners. That is when you realize "this stuff does work!"
It will then take you even further down the road of sowing into their life and offering your products as a solution to their problems.
They are happy and your are happy!
All from podcasting!
Robert Thibodeau has been in online media since 2010. Between his online radio programs and his podcasts, he has accumulated about 4,000 episodes and conducted 600+ interviews in that time. He has helped many people to launch their own podcasts (many of which have earned numerous podcasting awards). He has a complete podcast training program, taking you from "Concept to Launch and Into Monetization." You can read more information on his training program at http://www.podcast-training.com You can also download his "Podcast Creation Checklist" for FREE under the "Services" tab on his website. He has also created a Christian podcast hosting and marketing platform at [https://www.faithcasters.net]
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Showing posts with label checklist. Show all posts
Showing posts with label checklist. Show all posts
Tuesday, 5 May 2020
Monday, 6 April 2020
10 Types Of Epic Blog Posts
Some types of blog posts are more inclined to perform better than others. Sure, you may create an awesome piece of content that does not fall under the following categories.
However, when the most successful bloggers have a hard time trying to structure their content, they employ the following methods time and time again, to much success.
1. How to Guides and Tutorials
You can even include "how-to" in your title, which has been proven to increase readership.
2. Latest News and Current Events
Incredibly, some people still care about what Kim Kardashian is doing.
3. Checklists, Lists
These are simple to format, easy to read, and they practically write themselves when you know a lot about a particular topic or field.
4. Case Studies, Customer Success Stories
Social proof sells. Your readers are more inclined to believe someone just like themselves, than they are a marketing message.
5. Guru Interview, Advice from Experts
You may not yet be the top expert in your field. However, you can interview that person. Make the interview in-depth, revealing something your guru has not shared before.
6. Lists of Valuable Resources
If you were a copywriter, and you discovered a blog post which listed the top 123 copywriters of the 21st century, you would feel as if you stumbled across a gold mine. Lists of valuable resources relative to your niche are easy to compile, and when you make them evergreen, you have a good chance of becoming epic and long-lasting.
7. Frequently Asked Questions
Your prospects and readers are asking questions which have already been asked and answered. Create a lengthy, valuable frequently asked questions (FAQs) post and you serve your audience well.
8. Top Takeaways From _____
If you have attended a seminar or taken an online course, this type of post is easy. Write down the top 10, 15 or 21 valuable takeaways you experienced and share them in the form of a blog post.
9. Beginner's Guides
You have probably downloaded, read and/or purchased beginner's guides in the past. Written on the correct topic, these can be evergreen in nature.
10. Additional Resource
No product or service is perfect. Take a best-selling info product, course or service and make it better. Purchase the course, take it, and note where it is lacking. Add the pieces that are missing and provide them in a free blog post, linking back to the info product or course for an affiliate marketing bonus.
Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog at https://jonallo.com/better-blog
However, when the most successful bloggers have a hard time trying to structure their content, they employ the following methods time and time again, to much success.
1. How to Guides and Tutorials
You can even include "how-to" in your title, which has been proven to increase readership.
2. Latest News and Current Events
Incredibly, some people still care about what Kim Kardashian is doing.
3. Checklists, Lists
These are simple to format, easy to read, and they practically write themselves when you know a lot about a particular topic or field.
4. Case Studies, Customer Success Stories
Social proof sells. Your readers are more inclined to believe someone just like themselves, than they are a marketing message.
5. Guru Interview, Advice from Experts
You may not yet be the top expert in your field. However, you can interview that person. Make the interview in-depth, revealing something your guru has not shared before.
6. Lists of Valuable Resources
If you were a copywriter, and you discovered a blog post which listed the top 123 copywriters of the 21st century, you would feel as if you stumbled across a gold mine. Lists of valuable resources relative to your niche are easy to compile, and when you make them evergreen, you have a good chance of becoming epic and long-lasting.
7. Frequently Asked Questions
Your prospects and readers are asking questions which have already been asked and answered. Create a lengthy, valuable frequently asked questions (FAQs) post and you serve your audience well.
8. Top Takeaways From _____
If you have attended a seminar or taken an online course, this type of post is easy. Write down the top 10, 15 or 21 valuable takeaways you experienced and share them in the form of a blog post.
9. Beginner's Guides
You have probably downloaded, read and/or purchased beginner's guides in the past. Written on the correct topic, these can be evergreen in nature.
10. Additional Resource
No product or service is perfect. Take a best-selling info product, course or service and make it better. Purchase the course, take it, and note where it is lacking. Add the pieces that are missing and provide them in a free blog post, linking back to the info product or course for an affiliate marketing bonus.
Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog at https://jonallo.com/better-blog
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